Genius Sports partners with Rei do Pitaco in Brazil

Dig Deeper

Related stories

2025/09/03: Brazil sportsbooks to be powered by Genius Sports through Todos Querem Jogar partnership 2025/05/05: Genius Sports launches BetVision for Soccer 2025/02/07: Genius Sports aspires to a ‘new standard for in-play betting’ with latest BetVision release 2025/04/28: NCAA announces extended partnership with Genius Sports

The Backstory

Brazil’s streaming-betting moment

Brazil’s regulated betting market is accelerating, and product ambition is rising with it. Genius Sports is using Brazil as a showcase for its integrated streaming-and-wagering model, aiming to make in-play a default behavior rather than an add-on. The company’s BetVision product blends live video, official data and an embedded bet slip to keep fans inside one screen as odds shift. That design is meant to reduce friction in micro markets that move quickly. The strategy in Brazil mirrors a broader push to place interactive streams on top of high-velocity, official data feeds across top domestic leagues and global properties. It also underscores the commercial logic in tying premium rights, latency control and advertising inventory to a single user experience, then letting local operators brand and market the front end. In a country where soccer commands outsized attention and mobile usage is high, the stakes are meaningful for share, engagement and lifetime value.

Local operators as force multipliers

Genius Sports has been seeding BetVision with Brazilian operators to build distribution and prove out engagement. In May, it expanded its presence by partnering with Todos Querem Jogar to bring BetVision and official in-play data to TQJ’s platforms. The deal gave TQJ customers live, interactive wagering across properties like the NFL and Premier League. It also signaled that Genius would rely on local brands to localize merchandising, promotions and pricing while Genius supplies the connective tissue — streams synchronized to official data, in-play trading and ad tech. The approach fits Brazil’s fragmented operator landscape, where distribution and audience trust sit with homegrown apps but the technical lift of reliable, low-latency streaming and automated market making requires specialist suppliers. As more Brazilian books adopt embedded bet slips and real-time overlays, the competitive bar for in-play features rises across the market.

Soccer becomes the proving ground

Genius Sports has widened the content spine for BetVision beyond American football, turning to soccer as the next catalyst for global adoption. In June, the company launched BetVision for Soccer with Infront, unlocking live, interactive wagering across Ligue 1, Brasileirão Série A, Eredivisie, Süper Lig and the UEFA Champions League. The soccer version leans on AI-driven insights from broadcasts and a “Touch-to-Bet” feature that lets viewers follow a player and surface related markets mid-stream. That is designed to translate player tracking and prop betting into a lean-back video experience without losing speed. After testing in the United States with DraftKings, FanDuel and Caesars during the 2023 NFL season, extending BetVision to soccer opens far more match inventory and localized windows of engagement. For Brazil, where matchday spans domestic and European leagues, that breadth increases daily opportunities for session starts and cross-sell.

From Super Bowl demo to scaled rollouts

BetVision’s product narrative has evolved from a high-profile U.S. demo to a multi-country roadmap. Ahead of Super Bowl LIX, Genius unveiled an upgraded BetVision aimed at setting a new standard for in-play experiences. The company emphasized immediacy, intelligence and immersion — and quantified the payoff. Where sportsbooks embedded the bet slip, completion rates for in-play wagers were several times higher than when users had to leave the stream. That conversion lift is core to the Brazil pitch. In a market where live betting is expected to be a growth engine, a seamless stream-to-slip loop is not a novelty feature but a revenue driver. Genius has also previewed expansion into basketball and experiments with data-infused highlights and multi-view angles. Those R&D efforts point to a future in which short-form clips and replays carry betting hooks and personalized prompts, widening the funnel beyond full-match viewers.

Locking down data rights and distribution

Interactive betting only scales when supply is predictable and defensible. Genius Sports has been stitching together rights to strengthen its official data moat. In Europe, the company signed a multi-year deal with the European Leagues Association to capture and distribute official betting data across more than 8,000 matches in 46 competitions. The agreement, covering men’s and women’s leagues, gives Genius exclusive rights to feed regulated sportsbooks and deploy its GeniusIQ platform in stadiums. For Brazilian operators, that means a reliable pipeline of officially sanctioned data and streaming assets from European domestic leagues on top of local rights, improving pricing accuracy and uptime for in-play markets. The scale also supports BetVision’s content cadence, ensuring that interactive streams can be programmed day and night as matches roll across time zones. The broader play is to turn rights exclusivity into product differentiation rather than simple raw-data wholesaling.

Integrity and the collegiate link

The integrated streaming model raises both engagement and responsibility. Genius has positioned integrity as a pillar in parallel with product expansion. In college sports, the NCAA extended its exclusive data and integrity partnership with Genius through 2032, consolidating distribution to sportsbooks and embedding responsible gambling initiatives. The NCAA deal keeps control of data flows and usage rights centralized while pushing official feeds, logos and marks through an authorized program. For operators, including those in Brazil that carry U.S. content, the framework matters as regulators watch for misuse and as player-prop markets multiply. Genius has argued that well-governed official channels are more effective than bans at curbing underground activity. As Brazil finalizes enforcement and tax rules, alignment with suppliers that pair high-fidelity data with integrity monitoring may become a prerequisite for licensing and sponsorships. It also lowers compliance friction when operators serve multinational audiences and crossover content.

The through line across these moves is convergence: rights, low-latency video, official data and embedded wagering packed into a single screen. In Brazil, that convergence is now a competitive necessity. Local operators bring audience and brand, while Genius supplies the infrastructure that turns streams into transactable moments. The bet is that in-play will shift from roughly one in five bets in the United States to a majority share in markets like Brazil, where match volume and mobile habits favor live engagement. With soccer inventory expanding, European data rights locked down and integrity partnerships deepening, Genius is positioning BetVision as both a product and a platform strategy — one that could set expectations for how Brazilians watch and wager in real time.