Gaming Corps’ complete portfolio released in Ontario with exclusive BetMGM partnership
Game development company Gaming Corps has announced a partnership with BetMGM to provide its full portfolio of games to Ontario players.
BetMGM will be the exclusive provider of Gaming Corps’ complete portfolio until it is rolled out more widely in the market.
Ontario players will have access to an array of Gaming Corps slot titles, including 3 Pigs of Olympus and Gates of Hellfire, along with its signature mechanics, including A-maze-cades and its instant-win series, Smash4Cash.
“Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province,” Adam Pentecost, Chief Revenue Officer at Gaming Corps, said.
Players will have access to Gaming Corps X-MY-WAY challenge, which adds interactivity along with personalized gaming experiences, and its features in its Hoop Champion and Golf Champion games.
“Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market,” Oliver Bartlett, Vice President of Gaming at BetMGM, said. “Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
Gaming Corps has previously released slots in Ontario, including its 3 Pigs of Xmas Bonus Pot 20,000 in December, a Christmas-themed slot with a 4×6 grid and 4,096 ways to win.
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The Backstory
How Gaming Corps set the stage in Ontario
Gaming Corps’ exclusive rollout with BetMGM in Ontario didn’t appear out of thin air. The Swedish developer has been methodically building its North American credentials, starting with a key regulatory milestone. In the spring, the Alcohol and Gaming Commission of Ontario approved the studio for the province’s regulated market, a move executives cast as both validation of its compliance program and a bridge into the wider region. The license cleared the way for an initial slate of content, including sports-themed titles such as Hoop Champion and Shootout Champion, to go live as soon as distribution partners were in place. The company also positioned Ontario as a priority market given its scale and growth, citing provincial data that online gambling produced CA$3.2 billion in its third year, up 32% year over year. That early positioning laid the groundwork for a debut that could carry weight with operators and players alike. Read more on the approval in Gaming Corps’ announcement that it was granted an Ontario gaming license.
A pipeline built around the “Pigs” franchise
Well before the BetMGM pact, Gaming Corps had been seeding demand with a steady cadence of titles anchored by its “Pigs” franchise. That series emphasizes accessible mechanics, collectible features and free-spin triggers designed for broad appeal. In late fall, the company unveiled 3 Pigs of the Caribbean, rolling it out first in Brazil with Ontario to follow. The 5x3 slot uses a Hold & Win bonus, variable “Pig Coins” that expand the grid or boost multipliers, and a collector feature that banks prizes during bonus play. Soon after, the studio doubled down on seasonal content with 3 Pigs of Xmas Bonus Pot 20,000, again timed for Brazil first and Ontario next. That Christmas update iterated on the franchise with a 4x6 format, 4,096 ways to win and a bonus pot that builds during free spins, revealing at round end if a collect symbol drops on designated reels.
This staggered, multi-market release pattern did two things. It stress-tested new features in a high-traffic market like Brazil while building anticipation in Ontario, where the developer had recently secured licensing. It also ensured that when a distribution partner moved to differentiate with exclusive access, there was a ready-made catalog with series continuity and promotional hooks. The BetMGM agreement, which grants the operator exclusive access to Gaming Corps’ full portfolio at launch, benefits from that pipeline. Players in Ontario are likely to find a familiar loop of instant-win mechanics layered with collection and jackpot systems, a mix that aligns with the province’s taste for quick-hit features and high-frequency engagement.
Exclusivity becomes a go-to tactic
The BetMGM arrangement underscores a broader shift in North American online gambling: operators are leaning on exclusivity to cut through crowded lobbies. The model isn’t limited to boutique studios. Larger suppliers are also offering first-to-market deals on engagement layers that sit above standard games. In Michigan, Light & Wonder locked in an exclusive launch of its new player engagement portfolio with Penn Entertainment’s Hollywood Casino, featuring the “Wonder Drops” jackpots system that can be applied across the supplier’s network content. The approach mirrors the logic behind BetMGM’s Ontario move: secure a unique differentiator — whether content or meta-features — to acquire and retain players in regulated states and provinces.
For Gaming Corps, an exclusive debut amplifies brand visibility and gives its mechanics room to resonate before competitors deploy similar hooks. For BetMGM, the payoff is a window in which its casino app offers something rivals cannot. That calculus has grown more urgent as Ontario’s market matures and as operators look to boost share without relying on deep promotional spend alone. If the exclusive window drives high engagement and measurable retention, expect more operators to pursue similar arrangements with mid-sized studios that can move quickly and tailor content.
Ontario’s growth story raises the stakes
The timing also reflects Ontario’s trajectory. Since opening to private operators in 2022, the province has emerged as one of the most regulated and intensely competitive online markets in North America. Gross revenue reached CA$3.2 billion in year three, and regulators have signaled ongoing scrutiny of compliance and marketing. That combination encourages operators to prioritize content that can sustain attention without stretching promotional budgets or running afoul of advertising rules. Gaming Corps’ feature set — instant wins, collection mechanics, scalable jackpot systems and an “X-MY-WAY” challenge mode that personalizes progression — matches that brief. The studio has already tested seasonal and thematic updates to extend the life of core math models, a tactic that helps operators plan campaigns around holidays and major sports calendars.
At the same time, Ontario’s appeal has drawn investment into content and platform infrastructure across regions. Funds and providers are looking beyond North America for growth and diversification. One example: online gaming investment fund Xanada expanded into Asia with a stake in Bettorify, a turnkey platform specialist focused on local payments and regional game mixes. While separate from the Ontario story, those bets highlight how competitive pressure in regulated Western markets is pushing companies to sharpen their propositions at home and cultivate future demand abroad. For studios like Gaming Corps, success in Ontario can serve as a credential when negotiating distribution in other regulated markets or when partnering with global operators that want consistent content across jurisdictions.
What to watch next
The immediate question is how long the exclusivity window lasts and whether it translates into measurable gains for BetMGM’s share in casino net gaming revenue. Engagement metrics around the “Pigs” franchise will be early indicators. If performance mirrors the uptick seen in Brazil launches, expect follow-on promotions tied to seasonal updates and cross-title challenges. Watch for whether Gaming Corps’ A-maze-cades and instant-win Smash4Cash formats attract repeat play from Ontario’s multi-vertical users, a cohort that often toggles between slots, table games and quick games.
On the supplier side, rivals are likely to respond with their own exclusive rollouts or with meta-features akin to Light & Wonder’s jackpots overlay in Michigan. That could intensify the race to offer toolkits — tournaments, free rounds, hot seats — that layer on top of licensed and proprietary content. For regulators, the trend will test responsible gambling frameworks as engagement mechanics become more sophisticated. For operators, the calculus is straightforward: exclusive access that drives retention with lower bonus burn is worth the premium. For Gaming Corps, a strong Ontario debut would validate its licensing push and could accelerate deals in other provinces and U.S. states as openings arise.
The takeaway: Ontario’s growth and regulatory clarity have made it a proving ground for content strategies built on exclusivity and engagement. Gaming Corps’ deal with BetMGM fits that playbook, backed by a portfolio primed in adjacent markets and engineered for high-frequency interaction. Whether it reshapes the leaderboard will depend on how quickly competitors counter with their own timed exclusives — and how much players value novelty in a market where fresh content drops weekly.
