Light & Wonder to provide player engagement portfolio to Penn Entertainment in Michigan
Light & Wonder Thursday announced it will launch its new player engagement product portfolio on Penn Entertainment’s online Hollywood Casino product in Michigan.
The portfolio of tools includes Light & Wonder’s new ‘Wonder Drops’ jackpot mechanic.
Per the agreement, Penn gains exclusive access to the new player engagement tools ahead of Light & Wonder’s global rollout. This includes the flexible ‘Wonder Drops’ system which provides operators with the ability to offer progressive or static cash prizes layered on top of any game across Light & Wonder’s network catalogue.
“Launching the ‘Wonder Drops’ marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences,” said Light & Wonder Chief Commercial Officer of iGaming Bob Hayes in a statement. “We believe this strategy will redefine how players all over the world interact with the content we offer.”
The Light & Wonder suite of player engagement tools has features including free rounds and multiplayer games, with additional tools including tournaments, hot seats, and daily free games that will go live in coming months.
“We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio,” said Penn Entertainment Vice President of Interactive Operations Jason Birney. “Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”
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