EveryMatrix signs largest content deal with Bet365
Online slots provider EveryMatrix has signed its largest-ever content aggregation deal with Bet365.
Under the deal, EveryMatrix’s online slot aggregation platform, SlotMatrix, will supply Bet365 with gaming titles from over 40 vendors across different regulated markets, including LatAm with Mexico, and Europe with the UK, Germany, and the Netherlands.
Future rollouts into other regulated markets are also planned.
EveryMatrix Group Chief Executive Officer and Co-Founder Ebbe Groes said, “Today is very significant for the group, highlighting both just how much of a must-have product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as Bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
SlotMatrix currently offers over 37,000 games from over 350 igaming suppliers, including home content studios Amadillio and Fantasma.
A Bet365 spokesperson added, “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
Last month, SlotMatrix also expanded into West Virginia through the launch of its Wild Extravaganza slot.
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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