EveryMatrix expands US reach with Boyd Interactive launch in New Jersey
Igaming solutions provider EveryMatrix has expanded its US footprint through a partnership with Boyd Interactive that will bring content from its content aggregation division, SlotMatrix, to New Jersey.
The agreement gives Boyd’s tier-1 brands, Resorts and Mohegan, access to a wide range of in-house titles from studios such as Fantasma Games and Armadillo Studios.
All content is delivered via SlotMatrix, which offers more than 37,000 games from more than 350 studios. It also features tools such as free spins, leaderboards, and tournaments for player engagement.
“Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment,” Bjorn Sjoberg, Chief Compliance Officer of SlotMatrix said in a news release.
This launch continues EveryMatrix’s growth in the US market after partnerships with online sportsbook and casino operator BetParx in New Jersey and the North American release of games like Glorious Diamonds.
EveryMatrix also announced a recent partnership with Caesars Entertainment in April. Through the collaboration, residents in Michigan, New Jersey, and Pennsylvania gained access to SlotMatrix’s gaming library through the Caesars Palace Online Casino platform.
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