EveryMatrix partners with BetParx in New Jersey
Software provider EveryMatrix has agreed to launch in New Jersey with Greenwood Gaming & Entertainment subsidiary, BetParx.
EveryMatrix will provide its SlotMatrix aggregation platform to BetParx, allowing the casino to offer games from Evolution Gaming’s partner software developers, such as Big Time Gaming and Red Tiger.
The BetParx partnership marks the company launching Evolution’s One Stop Shop. This collection of games includes titles from Evolution and its partner studios, such as NoLimit City.
Erik Nyman, President of EveryMatrix Americas, said, “Going live with our first-ever aggregation agreement with such a great partner as BetParx is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading igaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means BetParx customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
The launch is not EveryMatrix’s first in the US, as the operator holds licenses in six states and operates in Ontario. EveryMatrix agreed deals to launch online casino content with BetMGM and Rush Street Interactive in West Virginia in January.
Following its expansion in New Jersey, EveryMatrix plans to bring its SlotMatrix platform into Pennsylvania and Michigan, aiming to go live in the two states during the first quarter of 2025.
BetParx’s Chief Operating Officer John Dixon said, “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”
BetParx is an online casino and sports betting brand based on the land-based casino Parx Casino and Racing in Pennsylvania. The online platform first launched in Pennsylvania and New Jersey in March 2022.
Verticals:
Sectors:
Topics:
