BetMGM secures exclusive rights to Freemantle’s Family Feud and The Price Is Right brands
BetMGM has announced a multiyear partnership with Fremantle, giving the operator exclusive rights to slots, table games, and non-traditional casino games based on iconic game shows The Price is Right and Family Feud.
Adam Greenblatt, Chief Executive Officer at BetMGM, commented, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price Is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Fremantle is a TV production and distribution company that has been operating for more than 100 years. It currently holds the rights to ‘The Price Is Right’ and ‘Family Feud’.
BetMGM will appear as an exclusive sponsor during the upcoming Family Feud and The Price Is Right seasons.
Suzanne Lopez, Chief Executive Officer of Fremantle North America, said, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
