Betby partners with SABA Sports to provide gaming content in Asia
Online sportsbook operator Betby has partnered with sports gaming supplier SABA Sports.
The agreement will introduce Betby to the Asian online gaming market as it begins to provide eSport gaming content to SABA Sports, including NBA eBasketball.
In return, SABA Sports will expand its platform to include future esports titles from Betby Games, providing fast-betting content to players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” Chris Nikolopoulos, Betby’s Chief Commercial Officer, said. “SABA’s exceptional market presence and reputation make them an ideal partner to bring Betby. Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
Betby also revealed that it would participate in two upcoming LatAm showcases, SBC Rio and SiGMA Americas. Betby plans to showcase its new sportsbook and strengthen its ties to the region.
“SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America,” Nikolopoulos said. “Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
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