Bejoynd igaming platform earns Brazil certification
Online gaming developer Bejoynd’s igaming platform, BE Core, has been certified for the Brazilian market.
The certification signifies that it has met Brazilian regulatory standards and can be used by operators in the Brazilian regulated gaming sector, marking a significant milestone in Bejoynd’s expansion.
According to Bejoynd, BE Core is designed to provide operational stability alongside automation tools that enable operators to manage compliance and workflows in real-time.
The platform can accommodate local payment options. Bejoynd says that it is built to handle high volumes of player interactions while adhering to regulatory standards.
Speaking about the certification, Bejoynd Chief Executive Fredrik Cedell described it as a market that would help the company achieve long-term growth.
The company’s Chief Commercial Officer, Christoffer Melldén, emphasized that the platform was designed to help support new operators,
“Our vision has always been to be more than just a technology provider. In Brazil, as in every market, we act as a partner who helps operators grow with confidence. Certification is the starting point, we are here to support operators every step of the way.”
The Brazilian regulated market has grown rapidly since it launched at the start of the year and continues to attract interest from gaming companies around the world.
Earlier this month, Genius Sports partnered with Brazilian fantasy sports and betting operator Rei do Pitaco, giving the operator access to Genius Sports’ BetVision product.
Verticals:
Sectors:
Topics:
Dig Deeper
Related stories
The Backstory
Brazil’s regulated market sets the pace
Brazil’s launch of a regulated online betting and gaming framework at the start of the year has triggered a swift certification race among global suppliers. The formalization of fixed-odds sports betting in January created a clear pathway for technology and content providers to enter the market, provided they meet stringent technical and integrity standards. That clarity has accelerated go-to-market timelines and spurred a wave of testing approvals as companies position for scale in Latin America’s largest economy.
Several vendors have used independent labs to validate compliance and assure operators that back-end systems can withstand high traffic, local payment complexity and real-time risk controls. For suppliers, the playbook is straightforward: earn certification, localize product for Brazilian bettors, then leverage managed services to reduce operator overhead. For operators, the calculus is speed to launch without compromising on oversight, data integrity or responsible gaming obligations.
This surge reflects pent-up industry demand. Sports betting and igaming brands have treated Brazil as a priority expansion market since long-awaited rules moved from proposal to enforcement. The country’s size and sports culture are obvious draws, but the business case hinges on compliant deployment. Certifications now function as both permission slip and commercial differentiator.
Testing regimes and the fast track to launch
Independent evaluation by recognized laboratories has become a key tempo-setter. Sportsbook technology provider Data.bet secured approval from Gaming Laboratories International, validating its technical architecture, risk controls and alerting to detect irregular activity in real time. The company emphasized that GLI’s signoff means operators using its platform can avoid duplicative technical testing during license applications, cutting costs and compressing launch timelines — a pivotal advantage in a crowded field.
Platform and product group Digitain also obtained GLI certification for Brazil. The company underscored that 2024 brought tighter standards across the Brazilian market, including upgraded certification requirements, enhanced player protection measures and closer oversight of both games and operators. Digitain framed its compliance posture as table stakes for integrity and as positioning for partners’ long-term success in what it called one of the fastest-growing markets globally.
The message from both vendors is consistent: testing and certification are not merely regulatory hurdles. They are operational levers that let operators outsource critical compliance layers, demonstrate fairness and security to regulators, and move from licensing to live operations without costly redesigns.
Content and sportsbook suppliers pile in
Content studios are following a parallel path, beginning with certification and then tailoring portfolios to local preferences. BetGames received approval from the Secretariat of Prizes and Bets and will debut with slot titles such as Citrus Splash, Candy Coins and Crypt of Giza Deluxe, plus the tap game Penguin Rush. The studio, known for live dealer and game show content, rolled out RNG slots in January and plans up to 50 releases this year. The company framed Brazil as a cornerstone of its regulated market strategy, leaning on an established pipeline to gain distribution quickly.
On the sportsbook front, Pragmatic Play earned certification to supply its sportsbook in Brazil, opening access to pre-match and in-play markets, player props, bet builders and official data. Pragmatic is pairing the technology with localized features and managed services like risk management and 24/7 support, a bundle designed to help local operators focus on acquisition and retention rather than back-office infrastructure. The company’s existing regional partnerships provide another on-ramp to distribution.
The pipeline of approvals shows momentum across categories. The BetGames approval noted that notable software developers such as Play’n GO and Games Global have also received the green light since Jan. 1, suggesting the market’s content mix will diversify quickly as operators widen portfolios.
Early movers and a race for share
The sequence of early licenses and integrations set the competitive context for 2025. Digitain’s certification overview points to a staggered rollout: Superbet secured the first regulated operator license in November 2024, ahead of market launch. Bragg Gaming brought its technology to Brazil on Jan. 8, and Incentive Games received approval to enter the pay-to-play segment on Jan. 20. These milestones established initial market infrastructure and underscored that suppliers prepared for launch well before the calendar turned.
Speed matters because early partnerships can lock in distribution for key products and create switching costs. Operators often prefer stack compatibility and proven integrations, which favor suppliers that can show certifications, localized payment rails and managed services out of the gate. That has reinforced the importance of audit-ready systems and clear regulator relationships.
Brazil’s size and media landscape further amplify first-mover advantages. As live sports calendars peak and national competitions draw audiences, operators with robust markets, quick settlement and reliable uptime can convert attention into accounts. Suppliers that guarantee uptime, integrity and configurable risk controls will be critical to that conversion.
Compliance architecture becomes a selling point
In Brazil’s tightly supervised environment, compliance features are product features. Vendors now lead with audit logs, real-time monitoring, automated workflow tools and integrations with local payments. That toolkit helps operators manage obligations like suspicious betting reporting, self-exclusion enforcement and limits. It also supports responsible gaming commitments and faster incident response.
The certification trend reflects a broader recognition that technology stacks must be resilient before they are expansive. Independent lab attestations provide assurance that platforms can handle high volumes of player interactions without compromising security or regulatory adherence. As operators weigh costs, providers that reduce testing redundancy and shoulder ongoing compliance checks will hold an edge.
For content studios, the path is similar. Titles may be the headline, but conformity with randomness and fairness standards is the ticket to market. Road maps that balance recognizable mechanics with localized themes will help studios establish brand presence while meeting technical baselines.
Global regulatory echoes underscore the stakes
Brazil’s orderly rollout stands in contrast to regulatory frictions elsewhere that highlight the cost of ambiguity. In the United States, prediction market operator Kalshi filed a lawsuit against Maryland’s gaming regulator after receiving a cease-and-desist order, arguing its sports event contracts are federally overseen derivatives rather than state-regulated betting. A recent temporary injunction in Nevada added another layer of uncertainty as courts parse jurisdiction over novel wagering products.
Those disputes underscore why Brazil’s certification-led model has become a magnet for investment. Clear rules, recognized testing pathways and defined responsibilities between suppliers and operators enable faster market entry and reduce legal risk. For companies expanding across Latin America, a consistent compliance narrative — validated by independent labs and aligned to national regulators — is now a strategic asset.
As Brazil’s market matures, competitive dynamics will hinge on more than content libraries or odds screens. The winners are likely to be those that pair certified technology with localized experiences, manage risk in real time and help operators prove integrity day after day. With a broad slate of providers already through the gate, the next phase will test who can convert approvals into sustainable, regulated growth.
