Altenar partners with Brasil da Sorte
Sports betting supplier Altenar has partnered with Brazil-licensed sports wagering brand Brasil da Sorte, to power the betting operations of the sportsbook.
The agreement follows Altenar’s recent appointment of three new hires in Brazil to support regulatory and commercial operations in the market.
In its first year as a licensed sports betting operator in Brazil, Brasil da Sorte has implemented Altenar’s fully-managed sportsbook, covering core trading, risk, and compliance functions.
The integration was delivered via Cometa’s player account management platform, integrating sportsbook services with player accounts, wallets, and management functions.
Brasil da Sorte Chief Executive Fernando Azevedo said, “Partnering with Altenar is a key step in strengthening our betting offering. Their technology supports our goal of delivering a secure and engaging platform for our users. With Altenar’s sportsbook, we gain advanced tools and strong operational support to scale effectively and elevate the player experience across Brazil.”Top of Form
Altenar Sales Manager Frederico Caputi added, “Our collaboration with Brasil da Sorte marks another important step in our commitment to the Brazilian market. By integrating our fully managed sportsbook, we’re equipping the brand with a powerful, modern solution that supports both growth and long-term stability. Brazil is an exciting and rapidly evolving landscape, and we’re pleased to provide technology that not only enhances player experience but also helps operators succeed in a highly competitive regulated environment.” Brasil da Sorte described the change as part of an operational upgrade focused on compliance, scalability, and customer protection.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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The Backstory
Why this partnership lands now
Altenar’s move to power Brasil da Sorte’s sportsbook caps months of groundwork aimed at turning Brazil into a flagship market. Federal regulations are settling after a long runway, and operators are racing to harden compliance, localize products, and scale infrastructure. Altenar has positioned itself for that moment with investments in people, presence, and product tailored to Brazilian bettors. The company’s track record with local integrations, plus a clear push to handle risk and regulatory complexity on behalf of operators, explains why a fully managed sportsbook pitch is gaining traction.
The stakes are high. Licensed operators must thread the needle between fast growth and tighter oversight, with player account management, wallet orchestration, and responsible gambling controls now baseline requirements. Vendors that can deliver operational resilience and quick deployment are advantaged. Brasil da Sorte is betting that a turnkey backbone will let it focus on customer acquisition and retention while meeting the bar on compliance and security across a national footprint. Altenar, in turn, gets a reference client that signals credibility to other brands preparing for the same regulatory tests.
Laying the groundwork in São Paulo
Altenar’s local buildout has been deliberate. The company opened a São Paulo office to tighten feedback loops with operators and speed onboarding, billing, and change management inside Brazil’s regulatory perimeter. In announcing the move, the company said the hub would sharpen customer support and responsiveness to evolving rules within the country’s “thriving market.” That regional foothold follows an earlier expansion in Uruguay, but Brazil represents the larger commercial prize and the more complex compliance challenge. The local office is meant to shorten lag time between policy changes and product updates, an edge as operators confront new audit and reporting demands. Read more about the local expansion in Altenar enhances its presence in Brazil with São Paulo office.
Physical presence is only part of the calculus. Currency localization and vendor management within Brazil become critical as licensed operators move from provisional to permanent status. By handling invoicing in local currency and staffing client-facing roles in-country, Altenar reduces friction for partners who need predictable costs and on-the-ground support during integrations and upgrades.
Staffing for a regulated era
The vendor has also layered in regulatory and commercial expertise. Altenar recently appointed three Brazil-based hires across sales, legal and regulatory affairs, and contracts and customer success to help operators navigate the new framework. The additions bring experience in compliance, data privacy, and complex customer operations, signaling that the firm expects clients to rely on it for more than odds and markets. The hires fit a broader pattern: regulators want auditable processes, not just technology, and operators want suppliers that can demonstrate both. Details on the team expansion are in Altenar strengthens Brazil team with local appointments.
This operational posture matters as Brazil’s Secretariat of Prizes and Betting moves from approvals to active supervision. Documentation, contract rigor, and customer protection frameworks are moving to the fore. By investing in legal and customer success capacity, Altenar is pitching itself as a partner that can keep pace with periodic rulemaking and client-specific obligations.
Proving the model with Multibet
Before turning to Brasil da Sorte, Altenar sharpened its Brazilian credentials through a partnership with RR Participações e Intermediações de Negócios to power the Multibet sportsbook. The agreement underscored demand for a customizable stack tuned to local preferences, from bet builders and micro markets to localized front-end flows. It also offered a proof point that a compliant, flexible sportsbook can be stood up under Brazil’s evolving framework. The company framed that deal as evidence it can balance speed, reliability, and regulatory adherence as the market shifts. For context, see Altenar expands in Brazil through Multibet sportsbook deal.
Taken together, the Multibet deployment and the São Paulo buildout hint at Altenar’s go-to-market strategy: secure lighthouse clients, demonstrate uptime and responsiveness, and use local staff to shorten the path from contract to launch. That approach reduces risk for operators migrating off provisional systems or consolidating vendors to meet new record-keeping and integrity requirements.
Competitive pressure from content and compliance
The supplier landscape in Brazil is crowding fast, with operators upgrading both platform depth and entertainment libraries. Content agreements are advancing in parallel with sportsbook overhauls, increasing pressure on vendors to differentiate with speed, breadth, and regulated delivery. One example came as Esportes da Sorte converted provisional status into a permanent license and moved to expand its content slate. The operator struck a deal with Malta-based developer Hacksaw Gaming to bring titles like RIP City and Wanted Dead or a Wild to Brazilian players, a sign that licensed brands expect to pair compliance with higher-value experiences. More on that strategy in Hacksaw Gaming partners with Esportes da Sorte to expand in Brazil.
For sportsbook providers, that means competitive stakes are no longer limited to market coverage and pricing. Operators want richer live features, smarter risk tools, and seamless integrations with player wallets and account controls. The vendors that can bundle those capabilities while proving audit readiness are best placed to win as licensing hardens.
Tech depth as a signal to operators
Altenar has used other markets to showcase product velocity that could translate to Brazil. Ahead of the 2025 MLB season, the company expanded its in-play suite with live bet builders and a broader range of proposition wagers, powered by Swish Analytics data. While that upgrade targets the U.S., it demonstrates how the vendor scales real-time features, fast markets, and same-game constructs that many Brazilian bettors also expect around soccer and other local sports. The emphasis on live engagement and data-driven pricing is a useful proxy for how Altenar may evolve offerings in Brazil as the market matures. The product push is detailed in Altenar extends MLB coverage with new in-play features.
For operators weighing platform partners, that cadence matters. A supplier’s ability to ship compliant features quickly, align with official data sources, and maintain uptime under heavy traffic can influence acquisition costs and lifetime value. In a regulated setting, the payoff from real-time innovation is inseparable from the capacity to document it for regulators and to support it with local teams.
As Brazil’s market consolidates, the pattern is clear. Operators with permanent licenses are seeking scale without sacrificing governance. Vendors are racing to localize, staff up, and harden their tech. Altenar’s regional investments, early Brazilian partnerships, and cross-market feature roadmap set the context for its latest deal and illustrate why the company is leaning into a fully managed approach as the country’s rules take hold.
