Abelson Info targets US with Abelson Sports rebrand
Sports betting software supplier Abelson Info has rebranded to Abelson Sports and turned its attention to expansion into the US and Latin America.
Founded in London in 2003, Abelson Sports supplies odds, data, and intelligence services to major sportsbooks including Kaizen Gaming, Flutter, and Entain.
As part of the rebrand the firm has launched a new website and translated descriptions of its services into Spanish and Portuguese.
In a bid to reposition itself for global expansion, the sportsbook data supplier has also streamlined its offering and restructured its leadership team.
Ed Abelson, Founder and Chief Executive Officer of Abelson Sports, said, “This rebrand represents an exciting new chapter for the company, one that allows us to better serve our partners and enhance our market position. By bringing our odds, tech, and data expertise together under one unified brand, we are creating a more streamlined and efficient structure that simplifies our proposition and makes us more agile in responding to industry demands.”
Abelson continued, “Our new identity as Abelson Sports ensures that we remain a trusted provider for tier-1 operators worldwide. With our strengthened leadership team and clear focus, we are in the best position to scale efficiently, develop new innovations, and continue delivering the highest-quality services.”
As part of its expanding services, Abelson Sports partnered with global sailing competition SailGP in November 2024, providing the competition with new sports betting data as it started offering markets to global sportsbooks.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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