Acquire.bet announces tribal gaming partnership with Trilogy Group
Player acquisition agency Acquire.bet has partnered with tribal business solutions provider Trilogy Group to help digitally grow tribal igaming brands.
Through the partnership, Acquire.bet will work with Trilogy Group’s online arm, Trilogy Digital Division, to provide tribal companies with a range of digital support, including advising and planning services, as well as providing acquisition strategies to help build customer brands.
As part of its acquisition strategy, tribal gaming groups will receive substantial media coverage, such as paid social, affiliate, and owned media, to help increase their economic impact in the sector.
Trilogy Group Owner and President Valerie Spicer said, “I’ve dedicated my career to supporting tribal enterprises, and this partnership represents an exciting next step. As the gaming industry advances, digital opportunities are central to long-term success.
“Acquire.bet’s expertise in user acquisition is pivotal to helping tribes not only launch but thrive online. Together, we are committed to ensuring that tribal gaming communities can fully capitalize on digital opportunities while staying true to their values.”
Acquire.bet promises that by working with Trilogy Group, tribes can enter the online gaming market with a competitive edge.
Allan Petrilli, Managing Director at Acquire.bet, added, “Trilogy’s relationships and deep-rooted understanding of the tribal gaming space are unmatched, and Valerie’s passion for helping tribes grow profitably makes this alignment incredibly meaningful. Our ability to design custom marketing and acquisition plans that are deep-rooted in data and accountability, ensure tribal gaming brands have a trusted partner building towards an impactful digital future with them.”
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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The Backstory
Momentum builds behind tribal control of online gaming
Maine’s debate over who should run online casino gaming has shifted steadily toward the state’s four Wabanaki tribes, echoing their existing control of mobile sports betting. The House first put the issue on the front burner with an approval granting tribes exclusive online rights to slots and table games, including poker, blackjack and roulette. That vote, covered in detail in the report Maine House of Representatives supports tribal online casino proposal, set the stage for a narrow Senate advance that kept the bill alive and moved it closer to the governor’s desk. The follow-on Senate action, recapped in Maine Senate advances tribal online casino bill, underscored a tight split among lawmakers over market structure, tax rates and oversight.
The tribes’ case rests on two pillars. First, they already hold the state’s online sports betting rights, a regime that launched in 2023 and established operational and regulatory pathways. Second, tribal leaders frame iGaming as a route to durable, self-determined revenue, arguing that online channels can reach customers beyond the state’s two existing commercial casinos. As Passamaquoddy and other representatives have told local media, expansion would aim to “build,” not disrupt, a theme highlighted in Spectrum News coverage that the tribes want to broaden internet gambling to offer blackjack and poker; that context is captured in reporting on tribal goals for online table games.
These moves arrive as regulators and lawmakers weigh how to translate sports wagering’s early returns into a broader digital market. The state’s monthly sports wagering revenue disclosures offer one yardstick, and proponents say a larger iGaming base could amplify tax collections for programs ranging from addiction services to veterans’ homes.
Inside LD 1164 and its path through Augusta
Sponsored by Rep. Ambureen Rana, LD 1164 would give the Penobscot Nation, Passamaquoddy Tribe, Houlton Band of Maliseet Indians and Mi’kmaq Nation exclusive authority to offer online casino games statewide. The House approved the measure 85-59 before the Senate advanced it by a one-vote margin after an initial stall, according to the Senate-focused account detailing the chamber’s split. The bill still requires final enactment votes before it can move to Gov. Janet Mills, whose administration previously signaled opposition and has not provided an updated position.
Tax policy has been a key point of negotiation. Earlier outlines discussed by lawmakers set the state share at 16 percent, as explained in the House coverage noting a 16% allocation. The version that cleared the Senate would collect 18 percent of gross receipts, with funds earmarked for addiction treatment, opioid services, Maine Veterans’ Homes, the Fund for Healthy Maine, school renovation loans and emergency housing, per the Senate report. The bill text and status are tracked on LegiScan’s LD 1164 page.
Structurally, the proposal mirrors sports betting by making tribes the online license holders while allowing them to partner with platform operators. That approach has encouraged a wave of vendor interest in tribal digital infrastructure, positioning the market for rapid activation if the bill becomes law.
Revenue promise meets pushback from casinos and regulators
Supporters argue iGaming could scale faster than retail gambling and channel a steadier stream of tax revenue into public programs. Maine’s sports betting run rate remains modest compared with mature markets, but policymakers see a dependable baseline taking shape in the official monthly reports. Tribal leaders say broader online offerings could lift both tribal and state budgets without requiring new physical buildouts.
Opposition has coalesced around two concerns. First, Maine’s commercial casinos in Bangor and Oxford say a tribally controlled digital market could siphon customers from brick-and-mortar floors, threatening jobs and slot tax receipts. Second, the Gambling Control Board and other state officials have warned of oversight challenges if rapid online expansion outpaces enforcement capacity. Those fault lines are captured in both the House vote write-up detailing casino objections and the Senate account noting regulatory concern. The governor’s stance looms over the process, and any veto or conditional support could drive additional changes to tax rates, responsible gaming mandates or licensing mechanics.
Tribal operators prepare with new digital playbooks
Even as the bill moves through Augusta, vendors are lining up to supply tribal online operations. Acquisition specialist Acquire.bet teamed with Trilogy Group to help tribal enterprises build and retain digital audiences, a move pitched as a blend of data-driven user acquisition and sector-specific expertise. The partnership, outlined in Acquire.bet announces tribal gaming partnership with Trilogy Group, aims to give tribes a faster on-ramp to launch and scale online brands with paid social, affiliate and owned media support.
On the technology side, PureWager Group struck a pact with Dublin-based BoscaSports to deliver a turnkey stack spanning mobile sportsbook, online gaming and retail kiosks tailored for U.S. tribal operators. The collaboration, described in PureWager Group announces US tribal partnership with BoscaSports, includes AI-enhanced betting tools and multilingual content, with first-phase rollouts slated for the second half of 2025. These deals suggest tribes are building the marketing and platform muscle to compete with national brands while maintaining control of the license layer.
Content pipelines are also widening. Suppliers continue to add titles and jurisdictions, as seen in Octoplay’s partnership with Hard Rock Bet in New Jersey that brings new slots to a fast-growing app. While Maine’s bill centers on who can operate, the supplier landscape underscores how quickly new games and features can reach consumers once licensing gates open.
Market stakes extend beyond Maine’s borders
The fight over who controls online gambling in Maine sits within a broader reshaping of the gaming industry’s balance sheet and strategy. U.S. operators are hunting for growth and resilient cash flow, including overseas. That backdrop is evident in Bally’s bid to acquire Australia’s Star Entertainment Group, a last-minute move that followed Star’s agreement to sell down its Brisbane stake to Hong Kong partners in a bid to avoid insolvency. Inside Asian Gaming reported on both developments, including the Brisbane stake sale that staved off insolvency and Bally’s late offer to acquire Star. The episode highlights how capital is moving toward platforms and markets with clearer regulatory pathways and turnaround potential.
For Maine, that means decisions made now will influence where technology vendors and marketing capital land next. A tribal-exclusive model could attract partners tailored to sovereign operators, while a broader licensing framework might pull in national brands and joint ventures with commercial casinos. Either way, the state’s online rules will determine how investment is allocated among platform tech, games content, payments and responsible gambling tools—and how quickly the market can come online if LD 1164 becomes law.
