OpticOdds partners with Pragmatic Play
Real-time sports betting data provider OpticOdds has partnered with igaming software provider Pragmatic Play to expand its US player prop market.
Under the agreement, OpticOdds’ data feed will be integrated into Pragmatic Play’s sportsbook platform, allowing operator partners to offer a broader range of betting markets.
OpticOdds Chief Commercial Officer Ryan Weinstock said, “Our mission at OpticOdds is to equip operators with fast, reliable data for every market. By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of US player prop markets, delivered through our comprehensive feeds. The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
Pragmatic Play will now be able to utilize OpticOdds data and pricing infrastructure for its player props across the NBA, NFL, MLB, and other sports.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, added, “This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our US sports coverage through the addition of comprehensive player prop markets. Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class US sports portfolio to our current and future operators.”
Pragmatic Play has recently expanded its presence in Latin America, after receiving a sportsbook certificate in Brazil.
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The Backstory
Why this data deal matters now
Pragmatic Play’s tie-up with OpticOdds lands at a moment when U.S. sportsbooks are racing to deepen player prop menus and speed up pricing. The partnership integrates OpticOdds’ real-time data feed and pricing into Pragmatic Play’s sportsbook platform, widening the range of player-focused wagers across major leagues. As described in the announcement, the collaboration is designed to add breadth and precision in NBA, NFL and MLB props—categories that drive engagement but demand fast, reliable inputs to manage volatility and risk. In a market where operators win on latency, coverage and integrity, the move signals Pragmatic Play’s intent to strengthen its U.S. sports portfolio while giving operator clients more granular markets without sacrificing accuracy. The agreement, outlined in OpticOdds partners with Pragmatic Play, underpins a broader shift toward data-layer differentiation as regulated books compete on personalization and live experiences.
Pragmatic Play’s sportsbook push, validated in Brazil
The data expansion follows a regulatory milestone for Pragmatic Play in one of the world’s most-watched new betting markets. The supplier recently secured certification to provide its sportsbook technology in Brazil, enabling local operators to access pre-match and in-play markets, player props, bet builders and official data integrations tailored to Brazilian bettors. The approval, laid out in Pragmatic Play awarded Brazil sportsbook certificate, arrived after the country’s fixed-odds framework took effect in January 2025 and opened a regulated path for operators. With managed trading, risk and 24/7 support included, Pragmatic Play positioned its stack as a turnkey solution for entrants and incumbents looking to stay compliant and competitive.
That certification does more than add a flag on a map. It provides a testbed for localized features and a proof point for regulators and partners that the platform can operate at scale in complex, high-growth markets. By pairing that regulatory foothold with the OpticOdds integration, Pragmatic Play is signaling a two-track strategy: build regulatory credibility in Latin America while bolstering a U.S.-relevant product in player props, where market depth and uptime can be decisive. The cross-market capabilities—props, bet builders and in-play tools—are increasingly the connective tissue of a global sportsbook offer.
Latin America as a launchpad for broader reach
Pragmatic Play has been methodically adding distribution across Latin America, a region where content breadth and localization often determine share gains. Its agreement with regional operator ApuestasX brought slots, live casino titles and virtual sports to a growing platform, as detailed in Pragmatic Play signs deal with ApuestasX in LatAm. That deal highlighted the supplier’s strategy to offer flexible access to RNG, live and virtual products under one umbrella, allowing operators to shape portfolio mixes to local tastes while benefiting from centralized updates and support.
The Brazil sportsbook certification piles on momentum from that content-led expansion. A localized sportsbook—complete with prop markets, official-data hooks and risk services—gives Pragmatic Play a way to cross-sell into established casino relationships. If player acquisition is driven by sports while retention leans on casino, unifying the stack can reduce partner churn and smooth revenue. The OpticOdds integration adds a U.S.-centric prop engine to the mix, potentially creating a consistent props experience that can be tailored for both Brazilian bettors and North American audiences. For operators straddling jurisdictions, a single vendor that can align data, trading and compliance across markets is attractive.
Product breadth sets the stage for stickier engagement
Beyond sportsbook mechanics, Pragmatic Play has expanded its live and table content to keep users engaged between and during games. The company’s live casino slate is growing, aided by a five-year extension with Galaxy Gaming that integrates popular side bets across live and RNG table games. The renewed pact, covered in Galaxy Gaming extends partnership with Pragmatic Play, supports differentiation in a crowded live casino field by layering recognizable, high-velocity side bets onto core formats.
That strategy is reinforced by new live poker entries. Pragmatic Play is introducing Casino Hold’em and Jacks or Better Draw Poker—its first live poker titles—with Smart Studio customization and a jackpot side bet that can pay up to 20,000x, as outlined in Pragmatic Play to launch its first live poker titles. For operators, these additions broaden session options and create cross-sell pathways from sports to tables. For a sportsbook built on fast props and live moments, live poker’s quick decision cycles and brandable environments can keep users within the same ecosystem. The throughline is a platform engineered for frequent, personalized betting decisions—whether a player backs an RBI prop, a same-game parlay or a side bet on a live table.
Competitive pressure in U.S. baseball raises the bar
The timing of the OpticOdds integration also reflects intensifying competition in U.S. baseball betting. Altenar’s latest MLB update leans into in-play bet builders and a wider array of proposition wagers, powered by official distributor Swish Analytics. The enhancements, detailed in Altenar extends MLB coverage with new in-play features, push live personalization deeper into each at-bat and increase the number of player, team and game props on offer. With fast markets, micro-bets and pitcher performance lines already in its toolkit, Altenar is targeting the same high-engagement behaviors that props and bet builders unlock across the calendar, not just in football season.
For Pragmatic Play, expanding U.S. player props through OpticOdds is a direct response to this arms race. Accurate, real-time pricing across a wider prop catalog can lift handle and hold, but it requires strong data ingestion and trading oversight. The linkage to a Brazil-certified sportsbook stack and a maturing live casino portfolio suggests Pragmatic Play is building resilience across product cycles: sports for acquisition spikes, casino for retention, and data partnerships to keep both timely and defensible. As operators weigh vendor rosters ahead of peak seasons, the combination of official-data integrations, localized features and balanced risk management will determine who sets the benchmark for live, player-first betting.
