Wazdan partners with Delaware Lottery, expanding US presence
Icasino games developer Wazdan has partnered with the Delaware Lottery, expanding its presence in US.
Delaware Lottery players will have access to Wazdan’s portfolio of games, including Hold the Jackpot, Cash Infinity, Collect to Infinity, Sticky to Infinity, and Cash Out.
The Delaware Lottery has operated for 49 years and offers slots and casino games in addition to its lottery portfolio. Wazdan supplies games in more than 30 regulated markets across the globe and releases more than 40 slots a year.
“We are proud to announce our market entry into Delaware – one of the pioneering states in US igaming,” Michal Imiolek, Wazdan CEO, said in a news release. “Partnering under the Delaware Lottery framework reaffirms our commitment to fully regulated markets and sustainable growth. Each new jurisdiction reinforces our presence and enables us to deliver rewarding experiences that embody the spirit of online gaming.”
Wazdan has launched in Michigan, New Jersey, West Virginia and Pennsylvania, and said in a press release that the partnership “reinforces its commitment to supply engaging, mobile-optimized content to regulated markets.”
Wazdan this month expanded its presence in Canada after partnering with online operator NorthStar Gaming, giving Ontario players access to various slot titles.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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The Backstory
Why Delaware matters in Wazdan’s North American playbook
Wazdan’s move into Delaware under the state lottery framework extends a steady push across regulated North American markets. The developer has been laying track state by state with private operators while positioning its portfolio and engagement mechanics for broad distribution in jurisdictions that prize compliance and mobile-first content. Delaware, an early adopter of legal online casino play, gives Wazdan another channel alongside commercial casinos in New Jersey, Pennsylvania, and Michigan and supports the company’s stated focus on fully regulated markets. The expansion also underscores a strategy that pairs headline partnerships with rapid content rollouts, from Hold the Jackpot to Collect to Infinity, designed to boost retention as states and operators vie for share of wallet.
The Delaware entry follows Wazdan’s earlier U.S. launches in Michigan, New Jersey, West Virginia, and Pennsylvania. Those debuts were accomplished through market-by-market alliances that have accelerated this year as the supplier linked arms with nationally recognized platforms and moved to synchronize go-lives across multiple states. The company’s North American cadence has been consistent: land distribution with a brand that can scale, seed the market with a mix of proven titles and new releases, then layer in signature mechanics to deepen engagement.
Triple-state launch with Fanatics set the pace
A key step came with Wazdan’s three-state debut through Fanatics Casino, a move that signaled both operational readiness and a tighter integration with a U.S. sportsbook-casino ecosystem. In that rollout, announced as the first time Wazdan hit three states in one day, the supplier went live in New Jersey, Michigan, and Pennsylvania on the same date via the Fanatics apps. New Jersey players received a full suite of 58 games, while Michigan and Pennsylvania started with a curated slate that included 9 Coins Grand Gold Edition, Hot Slot: 777 Crown, and Magic Spins. The company framed the synchronized launch as a milestone that strengthened its foothold in a priority market. See more in Wazdan announces triple US launch with Fanatics Casino.
Fanatics brought distribution and brand reach; Wazdan supplied volume and an engagement toolkit. The pairing reflects how content providers aim to compress time to scale by aligning with operators that can switch on multiple states under one umbrella, then expand the content set as performance data justifies deeper catalogs.
Bet365 tie-up widened the New Jersey funnel
Wazdan then broadened its Garden State exposure through a partnership with Bet365, adding another major storefront for its slots and proprietary mechanics. The deal extended collaborations already in place in Ontario, Greece, Bulgaria, and the United Kingdom and gave New Jersey users access to titles like 36 Coins Grand Gold Edition, Sizzling Eggs, and 30 Coins Grand Gold Edition, along with recurring features such as Cash Infinity and Hold the Jackpot. Bet365 positioned the integration as part of its North American expansion, while Wazdan cast New Jersey as a high-demand hub for online casino content. Details are in Wazdan expands into New Jersey with Bet365 partnership.
The Bet365 tie-up matters beyond a single state. It shows Wazdan’s preference for partners that operate across multiple jurisdictions and can lift content into additional markets as regulatory doors open. It also broadens A/B testing opportunities across player segments, helping Wazdan tune features like Collect to Infinity for local preferences while building a performance case to accelerate future waves of titles.
Ontario push signals a cross-border content strategy
Wazdan’s Canadian expansion through NorthStar Gaming hints at a continental approach where insights and brand equity travel across markets that share similar regulatory standards and device usage patterns. The agreement put titles such as 36 Coins, Hot Slot: 777 Cash Out Grand Diamond Edition, and Mighty Wild: Panther Grand Platinum Edition on NorthStar Bets, which integrates media, casino, and sportsbook under Playtech’s technology. The operator also gained access to engagement features like Sticky to Infinity and Cash Out. Read more in Wazdan expands in Canada through NorthStar Gaming partnership.
Ontario’s competitive, open framework provides a proving ground for content that can migrate to U.S. states with maturing iGaming audiences. For Wazdan, performance in Ontario helps validate mechanics intended to drive retention and session length, insights that can inform release schedules and promotional calendars in states such as New Jersey and Pennsylvania. Cross-border familiarity with operators like Bet365 also shortens the cycle from negotiation to deployment.
A crowded field raises the stakes on differentiation
The Delaware step arrives as rivals escalate their own U.S. campaigns. RubyPlay, for example, is extending its reach in New Jersey through a distribution deal with Hard Rock Bet Casino, following its debut with Rush Street Interactive. The operator plans a staged rollout of additional titles aimed at local tastes, a tactic common among studios seeking early traction before scaling catalogs. The competitive picture is outlined in RubyPlay partners with Hard Rock Bet Casino to expand US presence.
This activity tightens the race for operator lobby placement, promotional support, and top-of-category rankings. For Wazdan, that raises the premium on proven mechanics and recognizable series that can command visibility across multiple partners. Lottery-backed channels like Delaware’s can diversify exposure beyond purely commercial platforms, smoothing volatility when operator priorities or promotional budgets shift.
Regulatory momentum and leadership moves frame the next phase
As regulated markets expand, content providers are aligning with platforms and brands that can carry them into new jurisdictions while meeting compliance demands. Leadership shifts at companies adjacent to core iGaming also underscore the market’s maturation. Lottery.com, for instance, appointed Tim Scoffham to lead Sports.com Media Group and Lottery.com International, signaling a push to strengthen regulatory partnerships and broaden revenue opportunities across gaming and media. That appointment, and the company’s stated goals, illustrate how governance and strategy are being recalibrated to capture growth in tightly regulated environments. See Lottery.com announces Tim Scoffham as CEO of Sports.com Media and Lottery.com International.
For Wazdan, Delaware’s lottery framework complements relationships with Fanatics and Bet365, creating a portfolio approach to distribution that spans state-run and private operators. The company’s cadence of more than 40 annual slot releases can feed these channels with fresh content while engagement features differentiate gameplay in crowded lobbies. The Delaware addition thus fits a broader blueprint: secure regulated access, seed with familiar titles, measure conversion and retention, then scale catalogs and mechanics that resonate.
The stakes are straightforward. As more states evaluate or expand iGaming, suppliers that demonstrate compliance, deliver consistent performance across operators, and adapt content to local tastes will have an advantage when new doors open. Delaware provides Wazdan another showcase, and another dataset, as it positions for the next round of market entries.
