VGW launches Social Gaming Leadership Alliance
Australian social gaming operator VGW has partnered with other social casino operators to form the Social Gaming Leadership Alliance in the US.
Launched this week, the coalition aims to educate stakeholders about the expanding online social gaming sector, including casino-themed games using sweepstakes promotions.
The Social Gaming Leadership Alliance includes developers and operators such as Playstudios, Yellow Social Interactive, ARB Interactive, B-Two Operations, and payments provider Nuvei. Former US Congressman Jeff Duncan serves as Executive Director.
The alliance’s core principles include ensuring free-to-play access, promoting responsible gameplay through monitoring and player tools, implementing strong security and data protection measures, and enforcing strict age verification to limit access to casino-themed games to adults.
VGW’s Founder and Chief Executive Laurence Escalante said, “VGW has consistently led the way in innovation and player-first practices. Now, we’re excited to establish the SGLA with like-minded partners to take this further, promoting the highest standards of player protection and industry integrity while advocating for sensible regulatory frameworks that reflect the role of online social games as a safe and growing component of the interactive entertainment industry.”
The Social Gaming Leadership Alliance unifies digital entertainment companies, service providers, and players to uphold integrity and transparency in the social gaming industry so that it remains a responsible and progressive sector.
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