Underdog Fantasy partners with Juice Media

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Underdog Fantasy has partnered with advertising and media platform Juice Media in a bid to grow its brand through media campaigns.

Juice Media will give Underdog Fantasy access to data-driven audience targeting and performance optimization, which will help maximize engagement in future advertising campaigns.

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Juice Media has also worked with brands such as Constant Contact and 23andMe.

Underdog Chief Marketing Officer Liz Marro said, “Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that. We’re excited to work together to amplify our reach and introduce more sports fans to Underdog.”

Underdog Fantasy offers its users online fantasy sports, licensed sports betting, and a fast-growing media network that provides analysis from former athletes.

Mark Zamuner, President of Juice Media, added, “Reaching the right audience at the right time is what turns strong brands into category leaders. Underdog has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth.”

Underdog Fantasy recently reached a settlement agreement with the New York State Gaming Commission concerning the operation of fantasy contests, which the Commission alleged were unlicensed. As part of the settlement, Underdog Fantasy has ceased all operations in the state.