St. Louis Cardinals partner with Bet365
Bet365 has signed a multi-year sponsorship agreement with Missouri MLB team, the St. Louis Cardinals, before the launch of legal sports betting in the state in the latter half of 2025.
Online sports betting was legalized in Missouri via a ballot in November. However, the state regulators are still finalizing the rules for potential operators. The first legal sportsbooks are expected to launch in the second half of 2025.
As the Cardinals’ first mobile sports betting partner, Bet365 will gain advertising rights within Busch Stadium, with signs that will be visible on television broadcasts. It will also sponsor the Cardinals’ starting lineups and acquire the rights to an all-inclusive service dubbed the Bet365 Bridge.
In addition, advertisements for Bet365 will be featured on radio broadcasts of Cardinals games, the Cardinals’ Insider TV show, and the Cardinals’ official website.
A spokesperson for Bet365 said, “Bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world-class mobile sports betting experience to the Show-Me-State.”
Bill DeWitt II, President of the St. Louis Cardinals, added, “We are thrilled to welcome Bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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