Spribe signs Aviator sponsorship deal with the UFC and WWE
The game developer behind Aviator, Spribe, has partnered with the Ultimate Fighting Championship and World Wrestling Entertainment in a multiyear sponsorship agreement.
The Ultimate Fighting Championship is a global operator of Mixed Martial Arts bouts, while World Wrestling Entertainment runs wrestling events across the globe.
TKO Group Holdings operates the Ultimate Fighting Championship and World Wrestling Entertainment.
“We’re thrilled to expand our partnership with Spribe across both UFC and WWE,” Nicholas Smith, Vice President of Global Partnerships for TKO, said. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the igaming landscape with innovative, immersive and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with Spribe to design custom integrations within our content that will help them reach millions more consumers around the world.”
Spribe was founded in 2018 and has more than 42 million unique monthly users on its games. The company launched Aviator in 2019, and in December 2024, global players spent more than $14 billion on the game.
The agreement with the Ultimate Fighting Championship will see the Aviator logo featured inside the octagon at every Ultimate Fighting Championship event, accompanied by social media campaigns. World Wrestling Entertainment will showcase Aviator branding at selected major events.
Aviator has launched in more than 60 countries, including Brazil, India and many countries within Europe and Africa.
