Spribe announces UFC lightweight fighter as Aviator ambassador
Online gaming provider Spribe has signed Armenian UFC lightweight Arman Tsarukyan as a brand ambassador for its crash game Aviator.
Under the agreement, Tsarukyan will be promoting the game through a series of international campaigns over the next 12 months.
The company said its ambassador programme formed part of a wider deal with the UFC, which included creating a brand ambassador fund and featuring the Aviator logo inside the Octagon at Fight Night and Pay Per View events.
Spribe Chief Commercial Officer Giorgi Tsutskiridze said, “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.”
Tsarukyan was ranked number two in the UFC lightweight division and aimed to challenge current champion Ilia Topuria. He became the latest fighter to represent Aviator, joining Alex Pereira, Johnny Walker, and Merab Dvalishvili.
Tsarukyan said, “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse. Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in and taking flight with Aviator comes close.”
This is the second UFC partnership Spribe has announced in the past month. In August, UFC interviewer Nina Drama was also signed to promote the crash game Aviator.
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