SlotMatrix extends US reach with Piggy Gold Coins launch in Michigan and New Jersey
SlotMatrix, the icasino content aggregation arm of EveryMatrix, has widened its US presence with the release of Piggy Gold Coins in Michigan and New Jersey.
The slot title offers a return-to-player rate of up to 96.16% and a top payout of 2 million coins.
Its design centers on Expanding Wilds that appear when two Wild symbols land on a reel. Mr. Piggy can add multipliers of up to 10x, while Ms. Piggy increases wins by 5x.
The slot also contains four progressive Prizepots: Mini, Major, Mega, and Grand. They deliver rewards worth as much as 2,000x the total stake.
A Piggy Wheel bonus, triggered by three Scatter symbols, also grants up to 20 free spins and a 5x multiplier. During free spins, wins and multipliers rise, and Piggy Coins can randomly unlock one of the Prizepots.
The slot is exclusively available through SlotMatrix and integrates EveryMatrix’s engagement features, such as leaderboards and free-spin promotions, along with its EngageSuite loyalty platform for operators.
“Piggy Gold Coins blends Expanding Wilds, Prizepots, and the Piggy Wheel to deliver non-stop entertainment and engagement,” Stephen Orchard, Head of Commercial Operations for SlotMatrix, said in a news release. “We’re excited to bring this experience to players in Michigan and New Jersey, building on the strong performance of our other exclusive titles in these key markets.”
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The Backstory
What set the stage
SlotMatrix’s latest move lands in a U.S. market that rewards scale, speed and sticky content. The EveryMatrix-owned aggregator has been laying rails for months to deepen distribution with large operators while churning out a steady cadence of exclusive slots. That strategy has hinged on state-by-state access, a widening pipeline of in-house and partner titles, and a toolkit built to keep players engaged without escalating acquisition costs.
The groundwork accelerated this spring in New Jersey, where EveryMatrix expanded through a content deal with Boyd Interactive. Under that agreement, tier-one brands Resorts and Mohegan gained access to SlotMatrix’s library and engagement tools. The pact opened a direct conduit to audiences in one of the country’s most competitive igaming markets and underscored the platform’s breadth — more than 37,000 games from over 350 studios delivered via a single integration, plus free spins, leaderboards and tournaments that operators use to drive retention. Read more on the Boyd Interactive launch in New Jersey.
That same push has been complemented by targeted rollouts in neighboring states. SlotMatrix has been sequencing its exclusive titles to match license coverage, building familiarity with local players and regulators before widening the net.
New Jersey beachhead, wider corridor
New Jersey remains the bellwether for U.S. online casino growth. For EveryMatrix, the Boyd pact was a milestone not only for distribution but for validation among tier-one licensees. It followed collaborations with operators such as BetParx in the state and Caesars Entertainment across multiple jurisdictions, positioning SlotMatrix as a dependable feed of high-volume content for large casino apps. The Boyd deal also embedded SlotMatrix’s engagement layers — the sort of low-friction promotions operators can toggle across brands to lift session length and frequency without custom code. More on the EveryMatrix-Boyd content agreement.
With that footprint, exclusive titles have a faster path to scale. New games can be A/B tested, cross-promoted and laddered into tournaments that create a flywheel of leaderboards and free-spin campaigns. The approach reduces the risk of any one title underperforming and lets operators push themed content in bursts when player attention peaks, such as weekend windows and sports crossover periods.
West Virginia shows the playbook
SlotMatrix has mirrored its New Jersey rhythm in smaller but strategically important markets. In West Virginia, the company broadened its catalog by introducing Wild Extravaganza after earlier launches in New Jersey and Michigan. The game’s 5-by-3 format and multiplying wilds showcase a familiar math model while SlotMatrix’s toolset — free spins, leaderboards and tournaments — does the heavy lifting on engagement. That mix delivers what state regulators prefer to see: clear mechanics, consistent RTP and robust player protections alongside a steady stream of fresh titles. Details on the Wild Extravaganza rollout in West Virginia.
The West Virginia expansion also demonstrates EveryMatrix’s licensing coverage across key igaming states. With approvals in West Virginia, Michigan, Pennsylvania and Connecticut, plus Ontario, SlotMatrix can synchronize launches, then localize promotions by state. The result is a rolling pipeline that sustains operator lobbies with minimal downtime between marquee titles.
Exclusive content heats up
Competition for attention is intensifying as rivals lean into exclusive windows and sequels. Games Global, working with BetMGM, launched Gold Blitz Ultimate as a timed exclusive in New Jersey, Pennsylvania and Michigan, the third title in a top-performing franchise. For two months, it sits inside BetMGM’s walled garden before going networkwide — a play designed to drive app installs, first-time deposits and VIP activation for the host operator. See the Gold Blitz Ultimate partnership with BetMGM.
The sequel strategy is hardly isolated. Studios are stretching known IP across feature refreshes and multiplier tweaks to hit that balance between novelty and familiarity. Beyond the U.S., developers are targeting high-growth markets such as Brazil with fast, visual mechanics that translate well to mobile and social contexts. Gaming Corps’ Piggy Smash 2 launch in Brazil is emblematic — Smash4Cash mechanics, instant-win modes and upgraded multipliers designed for quick sessions and broad localization across 13 regulated markets. While not U.S.-facing, those design cues often boomerang stateside in future releases after proving engagement at scale abroad.
For U.S. aggregators like SlotMatrix, the takeaway is clear: content velocity, recognizable themes and tool-enabled retention now matter as much as individual game hits. The ability to stage exclusives, run time-limited events and convert sequel momentum into repeat play is becoming a baseline requirement for share gains.
Compliance lifts the floor
Underpinning all of this is the regulatory trust layer. Certification providers continue to expand across states, raising the baseline for testing and ongoing monitoring. eCogra, a long-standing certification firm, recently extended its U.S. presence with approval in West Virginia, adding to credentials in Colorado, Connecticut, Indiana, Michigan, New Jersey, Pennsylvania and Virginia. The move signals tighter harmonization of standards and more predictable go-to-market timelines for suppliers and aggregators. Read about eCogra’s West Virginia launch.
For platforms, broader certification support reduces friction when porting titles across state lines and helps operators defend against compliance drift as catalogs expand. For players, stronger oversight around RTP disclosure, progressive jackpot logic and promotional terms enhances trust — a soft asset that becomes a hard differentiator when bonuses normalize and acquisition channels cap out.
What’s at stake now
The U.S. igaming map still tilts toward a handful of states, but the competitive contours are sharper. Operators want partners that can deliver both breadth and breakthrough titles, then keep those titles alive with tournaments, leaderboards and free spins that lift lifetime value. Aggregators need operator relationships, licensing coverage and a steady bench of studios able to produce state-compliant hits at a reliable cadence.
In that context, SlotMatrix’s state expansions, New Jersey distribution gains and West Virginia cadence point to a clear play: own the pipes, refresh the lobby often and layer engagement tools that boost stickiness without bloating marketing budgets. Rivals are not standing still, as BetMGM’s timed exclusives and global sequel strategies show. The winners will be the platforms that move fastest through regulation, scale the right content for each market and convert familiarity into repeatable, measurable play.
