SIS expands US esports reach with Hard Rock Bet deal
Sports technology company SIS Content Services has expanded the reach of its esports betting product, H2H Global Gaming League, in the US through a deal with Hard Rock Bet.
The partnership means Hard Rock Bet will add 225,000 H2H Global Gaming League eBasketball and eSoccer matches to its platform annually. These short-form, head-to-head contests feature professional gamers and are streamed with a range of pre-match and in-play betting markets.
H2H Global Gaming League also promotes high integrity standards for esports betting, becoming the first product to receive the Esports Integrity Commission’s Gold Standard accreditation.
Michele Fischer, Vice President, SIS Content Services, said, “Our agreement with Hard Rock Bet Sportsbook marks the launch of H2H Global Gaming League into its 15th US state. As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment.”
Jake Nowry, Sales and Business Development Manager, SIS Content Services, added, “Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content. I am especially excited to introduce the H2HGGL to a new audience.”
The partnership with SIS also follows Hard Rock Bet’s recent collaboration with igaming development studio RubyPlay at the end of July. The partnership allows RubyPlay to add its portfolio of games to Hard Rock Bet’s New Jersey platform.
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