SEGG Media announces plans to re-enter US lottery market

Sam Bentham

5 September 2025 at 6:46am UTC-4

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Sports, gaming, and entertainment conglomerate SEGG Media has revealed that it will reintroduce its Lottery.com brand to the US market.

The company plans to launch a nationwide lottery rewards program and become an official affiliate for state ilottery programs, already beginning the process in Pennsylvania, Virginia, and Michigan.

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The group also cited a 2023 Gallup survey showing that ilottery is the fastest-growing segment in the US-regulated market as one of its reasons for the return.

In 2024, the Kentucky Lottery reported US$671 million in revenue from its ilottery, estimating growth up to 26% in 2025.

SEGG Media Chief Operating Officer Gregory Potts said, “As more states adopt ilottery programs, we will use the Lottery.com brand to promote and expand those digital initiatives and increase the community benefits supported through lottery ticket sales across the country.

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“Through our rewards program, SEGG Media will deliver a win-win solution that supports state lotteries, creates more value for players, and drives growth for retailers. We strongly believe our shareholders will see the value in using the Lottery.com brand to support, rather than compete, with local retailers and state lottery associations.”

The rewards program will launch in phases later this year, and participating states and retailers will be announced in the coming weeks.

Last month, SEGG Media also announced that it had relaunched its Aganar platform in Mexico, returning Lottery.com to the LatAm market.