Scientific Games expands digital lottery service with new hires

Sports betting and lottery technology group Scientific Games has appointed two new executives to its digital leadership team.
Keshav Pitani has joined as Senior Vice President of Digital Games, alongside Laura Higgins as Vice President of Customer Service and Strategy.
Pitani was previously Senior Director of Product Development at Bally’s Technology, before moving to Light & Wonder where he served as Vice President of Technology between 2015 and 2025.
Higgins held various senior roles ranging across e-commerce, general management, marketing, and finance for companies like manufacturing group Procter & Gamble, digital media company Shutterfly, and grocery store group Albertsons Companies.
Matt Lynch, President of Digital for Scientific Games, said, “Our Digital team is experiencing strong momentum and we’re building an adaptable organization with a clear focus on the future. We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins.
“Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.”
In March Scientific Games announced that its Responsible Gambling Certificate of Alignment was recertified by the World Lottery Association.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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