Scientific Games adds Pixiu Gaming to ilottery content hub
Scientific Games has added igaming developer Pixiu Gaming to its SG Content Hub, expanding its portfolio of ilottery games for government-regulated lotteries.
The collaboration will bring new Monopoly and Battleship games to market through Scientific Games’ partnership with Hasbro. These games will join the SG Content Hub’s catalogue, available in multiple languages and play styles for lotteries around the world.
“Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries,” Tony Plaskow, Pixiu Gaming Co-Founder, said in a news release. “We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive Monopoly and Battleship-themed ilottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Founded in 2014 and based in London, Pixiu Gaming is best known for its keno offerings in North American markets. In May, the group partnered with Caesars Digital, launching Caesars-branded keno titles on Caesars online platforms.
“We are very excited to partner with Pixiu Gaming, an up-and-coming studio,” Matt Lynch, President of Digital at Scientific Games, added in the release. “Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to ilottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
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