RubyPlay partners with Rush Street Interactive for content release in New Jersey
RubyPlay Tuesday announced it has signed a partnership agreement with Rush Street Interactive to bring its content to BetRivers in New Jersey. The partnership marks RubyPlay’s first entry into the U.S. market.
RubyPlay has curated an initial portfolio five premium slot games that will increase to 15 by the end of January, 2025, for its U.S. debut.
“We are incredibly excited to partner with Rush Street Interactive to bring our games to the U.S. market via their BetRivers brand,” said RubyPlay Chief Product Officer Dr. Eyal Loz in a statement. “Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.
“At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”
Titles scheduled to be rolled out to BetRivers players through a phased launch include Go High Panda, Gummy Giga Match and Immortal Ways Sweet Coin. The portfolio also includes RubyPlay’s Diamond Explosion Patriots.
“RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US,” said RSI CEO Richard Schwartz. “At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market.”
A release stated that RubyPlay is preparing for expansion into other states via RSI’s BetRivers platform, including Pennsylvania and Delaware, and exploring opportunities in Michigan, West Virginia and beyond.
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