PrizePicks appoints Niantic exec Mike Quigley as CMO

Source: PrizePicks

North American fantasy sports platform PrizePicks has named Mike Quigley – a former executive at Niantic, the studio behind Pokemon Go – as Chief Marketing Officer.

With over 30 years of experience in the online gaming industry, Quigley has served various high-profile roles, including Director of Consumer Marketing at YouTube and Group Vice President of Global Marketing for EA Games.

Article continues below ad

Mike Ybarra, Chief Executive Officer of PrizePicks, said, “Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands. His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”

Quigley will oversee PrizePicks’ marketing strategies throughout the company and help it expand into new regulated markets.

Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”