Polymarket celebrates ‘most mainstream’ appearance to date at Golden Globes
Predictions platform Polymarket featured in the broadcast of this year’s Golden Globe Awards, marking what the company said was its most visible mainstream appearance to date.
During the three-hour awards ceremony, hosts periodically referenced Polymarket’s live odds while announcing winners in several categories.
According to Polymarket Chief Executive Shayne Coplan, traders on the platform correctly predicted 26 of the ceremony’s 28 winners. He also described the integration with the Golden Globes as ‘surreal’ in a social media post.
Polymarket was founded in 2020 and allows users to trade on the outcomes of real-world events, including elections and sports. The platform has been valued at approximately US$9 billion, trailing only rival Kalshi among major prediction market operators.
In December, Polymarket and Kalshi together recorded almost US$9 billion in trading volume.
The company has also had its share of controversy. It was banned from operating in the US between 2022 and 2025, as the Commodity Futures Trading Commission ruled that it was offering an illegal derivatives trading platform.
Along with other industry rivals, Polymarket has been the subject of multiple legal disputes with state gambling regulators.
The Tennessee Sports Wagering Council was the latest to target the platform with a cease-and-desist letter, arguing that the company’s sports event contracts do not comply with state consumer protection requirements.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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