Optimove expands into APAC with new operator partnerships
Marketing software provider Optimove has revealed new collaborations with three igaming operators, including WeClub Malaysia, 2up.io, and Magency Life, in the Asia-Pacific region.
Following the company’s official operations launch in the area, the partnerships highlight its expansion strategy, which centers on data-driven, customized marketing for casino operators.
Optimove appointed igaming specialist Jack Wheeler to lead its operations in the APAC region. Wheeler and his team plan to help local operators improve their player engagement tactics by using personalization, data analysis, and AI-powered campaign management.
Wheeler said, “Our rapid adoption in the region is validation that igaming operators in APAC are forward-thinking, with a deep commitment to meaningful player engagement. Optimove’s ability to empower operators that embrace positionless marketing to increase marketing efficiency by 88% is ushering the APAC igaming industry into an era where real-time marketing execution is scalable.”
Optimove also mentioned that its Ignite+ program has played an important role in boosting adoption within the region.
The platform is designed to support emerging igaming and sports betting operators by providing access to its player engagement forum, expert CRM guidance, and industry benchmarks to help them in competitive markets.
Optimove Vice President of Revenue Motti Colman added, “These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players. It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”
Dig deeper
2025/04/16: Optimove: US falling short on retention and engagement
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