NCAA announces extended partnership with Genius Sports
The NCAA, which oversees college athletics in the US, has extended its long-term partnership with technology provider Genius Sports.
The collaboration between the NCAA and Genius Sports aims to reinforce the integrity of college sports through 2032.
Genius Sports will become the NCAA’s exclusive distributor, transferring its data between sportsbooks.
Genius Sports Chief Executive Mark Locke said, “Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem. This extension is a powerful endorsement of our vision – delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights. Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics.”
The partnership will also allow sportsbooks exclusive access to NCAA feeds, logos, and marks through the Authorized Gaming Licensee program. Genius Sports will continue to promote betting integrity and responsible gambling to safeguard student-athletes.
In addition, the NCAA will continue to deliver on its official platform, NCAA LiveStats, which supports over 70,000 games annually. With help from Genius Sports’ advanced AI platform, GeniusIQ, the NCAA can continue to provide enhanced performance analysis for athletes and coaches.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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