Mixi Australia gains majority PointsBet control

9 September 2025 at 12:29am UTC-4
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The Australian subsidiary of Japanese entertainment company Mixi, Mixi Australia, has gained control of betting operator PointsBet after surpassing 50% ownership.

As of September 5, Mixi Australia held 51.86% of PointsBet shares. The company also confirmed that its AU$1.25 (US$1)1 AUD = 0.6584 USD
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per share cash offer is final and closes on September 12.

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The development means that rival betting company Betr cannot gain control, despite owning around 20% of shares.

Betr has argued it could achieve synergies with PointsBet under Mixi’s ownership, but Mixi said it does not intend to collaborate with the competitor and that it would vote against any attempt by Betr to gain a seat on the PointsBet board.

Following the close of the offer period, Mixi’s ability to acquire further shares will be restricted under the takeover law, and the bidder warned that the market value of PointsBet shares could fall if its offer lapses and no higher proposal emerges.

PointsBet, meanwhile, has indicated it will offer Mixi board representation in line with its new majority stake.

The battle for control over PointsBet began in February this year, and the outcome could significantly impact the balance of power in the Australian sports betting sector.

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