MiFinity extends presence in Asia
Payment provider MiFinity has expanded its presence in Asia by adding local payment options in Thailand and Indonesia.
MiFinity has launched Rabbit Line Pay in Thailand in tandem with LinkAja and direct bank transfer for Indonesia. More payment methods are planned to launch throughout the remainder of 2025.
MiFinity Chief Executive Paul Kavanagh said, “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region.
“By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged ewallet users, ensuring they have access to the payment options that best suit their needs.”
Southeast Asia is home to at least 350 million digital wallet users, and ewallet payments are becoming increasingly popular online, according to figures cited by MiFinity.
According to MiFinity’s website, it works with more than 1,000 online gaming operators and hopes that, by providing more localized payment options, it will attract and retain customers in the region.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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