March Madness sports betting abuse down 23%, according to NCAA
The NCAA has released data from this year’s March Madness that shows a significant decrease in social media abuse directed at athletes regarding sports betting, with abuse down 23% across all athletes.
The study, provided by data analyst Signify, monitored athletes’ social media profiles across X, Instagram, and TikTok for male and female participants. This included accounts of 2032 players, 346 coaches, 136 teams, and 269 game officials.
The data showed an increase of 140% in total abuse directed at male athletes competing in the tournament. Yet, abuse related to sports betting decreased by 36%.
In comparison, total abuse for female athletes declined by 83%, while abuse related to sports betting decreased by 66%.
“From day one, it’s been a priority to study this issue, monitor the public interactions, protect student-athletes and allow them to focus on being students and competing at the highest level on the court with their teammates,” said NCAA President Charlie Baker.
The NCAA partnered with Signify Group and its artificial intelligence threat matrix to help protect players from abuse related to sports betting, which Mississippi State women’s basketball player Chandler Prater said was a great help following her team’s loss to South Carolina.
In addition, the NCAA announced its extended partnership with technology provider Genius Sports, which grants Genius Sports exclusive access to NCAA data and bans high-risk prop bets.
Dig deeper
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
Verticals:
Sectors:
Topics:
