Light & Wonder announces player engagement tools deal with Penn Entertainment

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Igaming game and software developer Light & Wonder has partnered with Penn Entertainment to bring its new portfolio of player engagement tools to Hollywood Casino in Michigan, giving Penn exclusive access to these tools ahead of the global rollout.

“Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences,” Bob Hays, Chief Commercial Officer of iGaming at Light & Wonder, said in a news release. “We believe this strategy will redefine how players all over the world interact with the content we offer.” 

Among the products offered by Light & Wonder is the Wonder Drops jackpot mechanic, which allows operators to offer progressive or static prizes on top of any game provided by Light & Wonder. Other tools featured in the deal include tournaments and daily free games that are set to go live in the near future.

Penn Entertainment operates in 26 jurisdictions across North America, offering retail casinos, racetracks and online gambling platforms.

“We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio,” Jason Birney, Vice President of Interactive Operations at Penn Entertainment, said in the news release. “Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”