Klutch Sports Group becomes brand advisor for PrizePicks
Daily fantasy sports operator PrizePicks has formed a strategic alliance with sporting agency Klutch Sports Group to serve as a brand advisor.
The partnership between the groups aims to elevate PrizePicks’ presence nationwide by focusing on talent strategy, cultural marketing, and brand development.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge,” Mike Quigley, Chief Marketing Officer at PrizePicks, said in a news release. “Klutch brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide.”
Klutch and its Brand Consulting and Sports and Brand Insights divisions will help PrizePicks strengthen its fan engagement by blending sports, entertainment, and community. This initiative signals PrizePicks’ goal to go beyond traditional fantasy sports and connect with audiences at the intersection of culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed. We’re thrilled to support their journey as they build deeper connections with fans and athletes alike,” Maria DeRuccio, Senior Vice President of Brand Consulting at Klutch’s, added in the release.
The partnership comes after PrizePicks recently appointed Todd Grossman as Director of Gaming and Regulatory Compliance. Grossman will oversee the group’s compliance strategy across its jurisdictions.
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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