Jamie Foxx fronts new BetMGM online casino commercial
BetMGM has premiered its first online casino commercial featuring award-winning actor and brand ambassador Jamie Foxx, who has been with BetMGM since 2020.
The commercial titled ‘Vegas Lights’ was created by the advertising content agency Highdive and directed by The Malloys, with production company Superprime and cinematographer Jeff Cronenweth.
It focuses on the relationship between BetMGM and its owner, MGM Resorts International, as Foxx is seen traveling to various MGM Las Vegas destinations, such as Bellagio, ARIA Resort & Casino, and MGM Grand, to showcase how BetMGM players can play online but still earn in-person rewards.
Foxx said, “BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out.”
The commercial is set to air in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, the five markets where BetMGM operates.
Casey Hurbis, BetMGM’s Chief Marketing Officer, said, “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
In recent news, BetMGM and MGM Resorts also announced their plans to enhance support for problem gambling research by extending previous partnerships with Kindbridge Behavioral Health, British Columbia Lottery Corporation, and the University of Nevada.
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