Incentive Games to distribute content via Light & Wonder
Incentive Games on Monday announced an agreement with Light & Wonder to distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets, including the US, Canada, South Africa and the UK.
“This agreement is a landmark moment in our company’s history,” Incentive Games Chief Commercial Officer Ahmed Baker said in a statement. “Previously, we’ve worked directly with major operators such as Bet365, FanDuel and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Incentive Games free-to-play content also will be made available to a wider audience through Light & Wonder’s content marketplace.
“We are excited to work with Incentive Games, a leader in gamification solutions,” Light & Wonder Senior Director of Partners Steve Mayes said. “We look forward to leveraging their innovative platform and bringing their customizable crash and fast game content to all major regulated markets.”
