IGT’s global lottery organization rebrands as Brightstar
International Game Technology’s global lottery business will begin operating as Brightstar Lottery, effective immediately, it announced Tuesday.
Upon completion of the sale of IGT’s gaming and digital business (IGT Gaming) to Voyager Parent, owned by funds managed by affiliates of Apollo Global Management, Brightstar will become a pure play lottery business. The deal is expected to complete as early as 1 July.
“We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices,” said Brightstar Chief Executive Vince Sadusky.
According to a release, the new Brightstar brand “invokes IGT’s forward-thinking global leadership in the lottery industry, acting as a guiding light and source of inspiration and innovation for lottery customers and players.”
“Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities,” said Brightstar Executive Chair of the Board Marco Sala.
As Brightstar, the company will build on its legacy of delivering player experiences and results for its lottery customers around the globe and across the entire lottery value chain, including as a lottery operator, retail and digital systems and technology provider, full-service instant ticket services provider, and game creator. The company will continue to modernize core technologies and blend heritage with innovation, providing responsible, sustainable solutions to customers around the world through its products, services, technology and insights.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s ten largest lotteries.
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