HotTakes adds Incentive Games CEO as strategic adviser ahead of U.S. launch

22 January 2025 at 4:14am UTC-5
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HotTakes has appointed Incentive Games Chief Executive Officer John Gordon as a strategic adviser, as the free-to-play sports prediction provider prepares to enter the U.S. market.

HotTakes is expected to launch in the U.S. later this year. The platform is already live in Canada.

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Incentive Games is an investor in HotTakes and participated in the two most recent funding rounds. Gordon has already been actively involved in providing strategic guidance to HotTakes, and the advisory role has now been made official.

“I am incredibly proud to be part of the HotTakes journey. Their growth trajectory is genuinely outstanding and collaborating with Tyler, James, and Kevin has been a joy over the last few years. Their understanding of product development, technology, and how to build something special is evident in their success,” Gordon commented.

“At Incentive Games, we excel in player retention, and I firmly believe that the HotTakes team possesses unrivalled expertise in user acquisition.”

James White, Chief Operating Officer and Co-Founder of HotTakes said, “We couldn’t be more thrilled to formally announce John as our strategic adviser. His rare blend of product, relationship building and leadership skills is unparalleled in the space – he has had a monumental impact on our company. John and Incentive Games’ expertise in retention, combined with our focus on acquisition, has been a match made in heaven.”

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