Hard Rock Digital launches Playtech live trivia experience in New Jersey
Hard Rock Digital has teamed up with Playtech to launch a dedicated trivia experience on the Hard Rock Bet platform in New Jersey.
Since the start of their partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card and table games, and live dealer games.
Playtech’s Live Trivia game show is a quiz-based segment, hosted by game show presenters, that invites players to participate in scheduled trivia promotions, answer questions, and win prizes.
Hard Rock Digital Casino Vice President Rich Criado told COMPLETE iGAMING: “Live Trivia provides that type of calendared entertainment that we think players will look forward to and engage with on a regular basis – just like a trivia game they may play at their neighborhood restaurant or watch on tv.”
The show is streamed live via Playtech’s platform, having been fully customized by Hard Rock Digital in terms of design, themes, and language. The operator can also create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners.
Next generation entertainment
“For the current generations – Boomers, Gen X, and Gen Y – familiarity remains a key priority. These players have embraced live dealer games as an integral part of their entertainment experience, and they’ve successfully adapted to the industry’s transition from desktop to mobile platforms. They value structured, recognizable interfaces while appreciating unique features that add differentiation”, explained Playtech Vice President of US Business Operations Jonathan Doubilet.
However, Doubilet points out that younger generations, such as Millennials and Gen Alpha, are approach gaming differently. Because they haven’t had prior exposure to traditional casino slots, their entertainment choices are shaped by social media, streaming services, and influencer-driven content. To compete for their attention operators need to provide more interactive and engaging digital experiences.
“Looking ahead, the future of igaming lies in creating seamless, immersive experiences that integrate with broader digital entertainment ecosystems. The industry must adapt to evolving preferences by expanding digital channels, enhancing interactivity, and balancing novelty with familiarity. By meeting these demands, iGaming can continue to appeal to diverse player profiles and remain at the forefront of entertainment innovation”, he added.
Criado said the game has been developed in deep collaboration with Playtech, creating an experience that is fully aligned with Hard Rock’s existing brand and values.
More to come
“Playtech has been a great collaborative partner with the design and branding of the set, the host, and the trivia itself to ensure that it feels like other forms of Hard Rock entertainment that our players are accustomed to. This is the exact type of immersive experience that we’re hoping to continue to develop on Hard Rock Bet in the future – differentiated and unique content, social community interactions, and continually broadening the type of entertainment available on the platform”, Criado added.
Doubilet continued: “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached another milestone together.
“Through strong collaboration across both marketing and design teams, we have ensured that when players join this area, they get the best possible experience in entertainment, making sure to reflect the Hard Rock Digital brand and message to the highest levels.”
Both Hard Rock Digital and Playtech see trivia and gameshow content having a growing role to play in igaming going forward, with Hard Rock looking to explore more differentiated, social and immersive content on the platform in future.
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