Hard Rock Bet launches live roulette in New Jersey

Steve (Ziv) Chen

14 January 2026 at 7:40am UTC-5

Source: Shutterstock

Email, LinkedIn, and more

Hard Rock Bet has launched a live dealer roulette product in New Jersey, allowing players to wager on the same roulette wheel used at an Atlantic City casino.

The game, Atlantic City Live Roulette, is streamed directly from the casino floor of the Hard Rock Hotel and Casino, enabling online players to play alongside in-person visitors. The game marks Hard Rock’s first live roulette game that offers in-person and online play.

Article continues below ad

The game has been created in collaboration with Playtech, which supplies a range of live casino infrastructure to several online operators.

According to Hard Rock, the game works by combining live video streaming and real-time data to ensure that bets and outcomes are synchronized between the online platform and the casino floor.

Hard Rock Bet Vice President of Casino Rich Criado said, “Atlantic City Live Roulette blends the authenticity of a live table with the convenience of online play, giving our New Jersey players a true same wheel, same spin experience.”

Article continues below ad

Last month, Hard Rock Bet announced that it had added a personalization section to its sportsbook app, allowing users to view customized betting content based on their activity.

View Steve (Ziv) Chen's bio and articles.

Locations:

Verticals:

Uncategorized

Sectors:

Topics:

Dig Deeper

The Backstory

Setting the stage in Atlantic City’s digital pivot

Hard Rock Bet’s move to blur the casino floor with online play follows a year of rapid content expansion and platform differentiation in New Jersey. The operator has stacked its lineup with bespoke titles, live formats and third-party catalog depth to sharpen its edge in a crowded market where speed to novelty and brand authenticity carry weight. The through line: building on Hard Rock’s physical footprint and entertainment identity while broadening formats that keep players returning on a schedule, not just for a spin.

That strategy has leaned on a multi-pronged partnership model. Hard Rock Bet has been working with global suppliers to custom-build experiences that look and feel like its brand, then stitching them into a mobile-first product backed by loyalty and personalization. The latest live-table push slots into that plan as a functional upgrade, not just another game launch, aiming to replicate the reliability and spectacle of the pit for users who may never set foot on the boardwalk.

Playtech’s live toolkit and the quest for scheduled engagement

The technology underpinning Hard Rock’s live experiences has increasingly been sourced from Playtech. Earlier this year, the operator rolled out a branded game-show format in New Jersey through the vendor’s platform with the Playtech Live Trivia experience, a quiz-style show hosted by presenters and designed to run on a calendar. The format caters to appointment entertainment, giving players reasons to plan sessions around themes, prizes and community-style participation rather than only chasing outcomes.

Hard Rock Digital executives framed Live Trivia as a bridge between traditional casino familiarity and the interactivity sought by younger cohorts steeped in streaming and social media. Playtech’s U.S. leadership positioned it as part of a broader shift toward immersive, cross-channel entertainment that can flex between recognition and novelty. That foundation matters for live tables: if players are already habituated to tuning in for real-time events, syncing an on-floor roulette wheel to the app becomes a natural extension of the same “show up for the moment” behavior.

Bespoke slots as brand scaffolding

Running in parallel, Hard Rock Bet has put energy into exclusive, on-brand games to anchor its identity on the home screen. The operator recently debuted Liberty Fortune, its nineteenth bespoke title and the first under an expanded partnership with Bragg Gaming. The 5x4 slot leans on patriotic visuals and randomized base-game boosts, the kind of quick-hit enhancements that can spike session variability and keep casual players engaged without intimidating mechanics.

That release followed a separate collaboration with AGS, which introduced Hard Rock Cash Lock for New Jersey users. The game builds on the company’s branded design language and borrows elements from AGS’s Capital Gains, underscoring the operator’s pattern of repackaging familiar gameplay into recognizable Hard Rock wrappers. Each bespoke title tightens the loop between brand, content and player retention, setting the stage for live dealer offerings to carry the same identity into real-time formats.

Jackpots, megaways and loyalty tie-ins

Hard Rock Bet has paired exclusivity with jackpot mechanics and variable-ways engines to broaden appeal and headline wins. Its collaboration with Evolution and Red Tiger produced Hard Rock Highway Megaways, the operator’s first bespoke jackpot title that taps Red Tiger’s Daily Jackpot and a maximum win up to 19,800x. Megaways’ shifting paylines feed volatility and replay value, while bespoke branding and symbols reinforce a distinct look across the app’s carousel.

The company has also been integrating loyalty online. Earlier this year, Hard Rock extended its Unity by Hard Rock program to digital channels, a move highlighted alongside the Megaways launch. Tying exclusive games and live events to loyalty accrual creates a circular funnel: online activity can drive on-property interest and vice versa. With live roulette now streaming from the Atlantic City floor, that loop tightens again, as the same spin can serve both the pit and the app while rewarding both segments inside a single rewards spine.

Expanding the third-party pipeline

Beyond bespoke development, Hard Rock Bet has widened its catalog through new studio partnerships. A recent deal with Octoplay brought titles like 777 Hot Reels and Eggsponential to the platform in New Jersey, expanding the app’s breadth to more than 3,300 titles, according to the company. The Octoplay partnership marks another step in a steady cadence of integrations that help the operator cover mainstream demand while reserving marquee placement for proprietary or custom-made content.

This dual-track content strategy matters for live casino adoption. While live tables attract a certain cohort seeking authenticity, a wide library of slots and game shows provides on-ramps for players at different comfort levels. With multiple partners supplying both evergreen and experimental formats, Hard Rock can steer users among trivia, jackpots, exclusives and now synchronized table games, increasing the odds that a roulette broadcast becomes part of a broader session rather than a one-off trial.

The stakes for live dealer in New Jersey

Live dealer has matured from a novelty to a critical battleground in regulated U.S. markets, especially New Jersey, where operators compete on localization, production quality and tie-ins to physical venues. Hard Rock’s approach leans on its brand’s music-and-resort heritage and a preference for content that looks and sounds like Hard Rock, whether in a slot bonus round or a live studio. By anchoring a roulette feed on the Atlantic City floor and syncing outcomes for on-site and online players, the operator is trying to make presence itself a feature—being part of the same spin, from the pit or the phone.

The company has been layering personalization and scheduled programming to support that push. The Playtech-powered trivia initiative offers structure and anticipation, while exclusive slot drops and jackpot showcases create peak moments. Synchronized roulette weaves those threads into a single fabric: an always-on live option that plays to familiarity, backed by loyalty and surrounded by branded content. For Hard Rock Bet, success will be measured in session frequency and cross-channel play, metrics that hinge on whether the authenticity of the floor can scale to thousands of concurrent taps without losing its edge.