Hard Rock Bet announces sportsbook launch in Colorado
Hard Rock Bet has launched its online sportsbook in Colorado, marking its ninth US market.
Entry into the state was made possible through a market access agreement with Johnny Nolon’s Casino in Cripple Creek, which fulfilled the state’s licensure requirements.
Operated by the Seminole Tribe of Florida, Hard Rock Bet is live in states such as Arizona, Illinois, Indiana, New Jersey, Ohio, Tennessee, Virginia, and Florida.
Colorado players gain access to Hard Rock Bet’s sportsbook platform, which is known for deep markets on major events and niche sports alike.
“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” Matt Primeaux, Hard Rock Bet’s Executive Managing Director, President & Chief Revenue Officer, said in a news release. “With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”
The Colorado launch follows Hard Rock Digital’s broader investments in its marketing and leadership capabilities with the hiring of Sarah Dunkin and Zachary Sold.
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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