GiG launches SweepX with Primero in the U.S.
Gaming Innovation Group, an igaming and sportsbook provider, has launched its sweepstakes casino platform, SweepX, under Primero Games’ goldrushcity.com brand.
SweepX integrates with GiG’s existing igaming platform, which is operational across the U.S., Europe, and Latin America.
Richard Carter, Chief Executive Officer at Gaming Innovation Group, said, “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market.
“The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionize the social sweepstakes casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”
SweepX provides a dual-wallet system and prize redemption management services. It also includes Gaming Innovation Group’s AI-assisted content management technology.
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