GiG goes live with PowerPlay in Ontario
Platform provider GiG has launched with a fourth brand in Ontario through PowerPlay.
PowerPlay has been available in Ontario since 2023, but will now use GiG’s SportX sportsbook platform which features localized horse racing betting and virtual sports markets.
GiG will also give PowerPlay access to its DataX and LogicX Ai tools which the company can use to aid player acquisition and customer retention.
GiG Chief Executive Richard Carter said, “GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets. The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth.
“Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimised user experiences, is key to enabling partners to maximise their potential. We are proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of igaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”
GiG entered the Ontario market through its agreement with LuckyDays on November 3, 2022, before boosting its presence days later with a deal with SpinAway. The company then agreed a deal with Casino Time in April 2024, providing its SportX and LogicX systems.
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