Genius Sports launches BetVision for Soccer
Technology provider Genius Sports has launched its in-game wagering product for global soccer, BetVision for Soccer.
The product, in partnership with sports marketing company Infront, will include wagering opportunities across various soccer tournaments, including French Ligue 1, Brazilian Série A, Dutch Eredivisie, Turkish Süper Lig, and the UEFA Champions League.
Genius Sports Chief Executive Mark Locke said, “BetVision for Soccer defines a new era of interactive sports betting and fan engagement. This isn’t just a product, it’s a revolution in how fans watch, interact with, and enjoy the most popular sport in the world. By uniting immersive live streaming, real-time data, and seamless in-game betting into one platform, we’re delivering a next-level experience for our customers.”
BetVision has already established itself as a reliable wagering product after US sportsbooks DraftKings, FanDuel, and Caesars Entertainment utilized the platform during the 2023 NFL season.
In contrast, BetVision for Soccer will harness AI to provide operators with data-driven insights from live broadcasts and will also offer a new ‘Touch-to-Bet’ feature. This will allow players to follow an individual soccer player during live video feeds and to access betting markets focused on the player.
Chris Catling, Head of Infront Bettor, added, “BetVision aligns perfectly with our wider product strategy, which focuses on fan engagement and making betting streams more immersive. Since launch, we’ve introduced innovations like real-time streaming and instant highlights – and this takes things a step further. It’s great to see our rights portfolio brought to life through such an interactive and bettor-friendly experience.”
Genius Sports Chief Product Officer Matt Fleckenstein described BetVision to COMPLETE iGAMING in an interview earlier this year, saying the priority was to build interactive and intelligent features and “create a new standard for in-play betting.”
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