Genius Sports lands data rights deal with European Leagues
Sports data company Genius Sports has agreed a multi-year deal with the European Leagues Association to launch its AI-powered GeniusIQ platform across more than 8,000 matches in 46 European football competitions.
Genius Sports already has the rights to England’s Premier League and Ligue 1 in France. Still, the new agreement includes 18 of the association’s member leagues, spanning both men’s and women’s competitions across Europe.
It also grants Genius Sports exclusive rights to capture and distribute official betting data to its network of regulated sportsbooks, meaning that Genius Sports’ US-based partners will have access to official data from European leagues and domestic competitions.
Genius Sports will also roll out its GeniusIQ platform across participating stadiums. According to the company, the platform allows users to track data in real time and offers performance analysis and fan engagement tools.
Alberto Colombo, General Secretary of the European Leagues, said, “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Dig deeper
Verticals:
Sectors:
Topics:
