Fanatics to launch WWE-themed games ahead of SummerSlam
Wrestling entertainment operator WWE is partnering with igaming operator Fanatics Betting and Gaming to produce WWE-themed online casino games for launch across the US.
The games will be developed by Fanatics’ partnered game development studios. Boom Entertainment will produce WWE Blackjack, Raw Multiplier Melee, and SmackDown Big Money Entrance! Meanwhile, Games Global will add WWE Bonus Rumble Gold Blitz and WWE Clash of the Wilds.
The games will launch at the end of July and will be available exclusively through Fanatics Casino in Michigan, New Jersey, and Pennsylvania.
That will make the games available before the WWE SummerSlam event, one of the organization’s flagship pay-per-view events. SummerSlam will run on August 2 and 3 at MetLife Stadium in New Jersey.
Fanatics Casino will also run SummerSlam-themed promotions and branding during the wrestling event, which will feature fights between John Cena and Cody Rhodes for the WWE Championship. That includes new sign-up offers and WWE theming for Fanatics’ Spin to Win game.
Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, said, “We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games. This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
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