Fanatics partners with Intelitics to boost performance marketing capabilities

Source: Fanatics Betting and Gaming

Online sportsbook and casino operator Fanatics has revealed its ongoing partnership with AI-powered marketing technology platform Intelitics.

Fanatics has used the Intelitics platform to increase player acquisition and retention efforts for its Performance Marketing Partner Program.

Article continues below ad

The Intelitics platform provides Fanatics with AI-driven insights, campaign monitoring, player tracking, and personalized dashboards. Fanatics has integrated this technology into all its performance marketing activities.

In particular, Fanatics used the Intelitics system to manage its affiliate marketing during the 24/25 NFL season, which ended on February 9 with record-breaking Super Bowl betting figures for several prominent US sportsbook operators.

Fanatics has also strengthened its relationship with performance marketing partners by offering access to real-time data and analytics through its deal with Intelitics.

Commenting on the partnership, Intelitics’ Chief Executive Officer, Allan Stone, said, “Fanatics needs no introduction, and we are thrilled to have been working with an operator of this caliber to support its performance marketing activity with our state-of-the-art platform and toolset. “Our platform and tools allow operators to leverage the power of data to monitor performance and optimize campaigns and spend in real-time. These are important capabilities given the competitive, and expensive, nature of customer acquisition. Intelitics allows operators to be aggressive with their spend, knowing that it’s being deployed in the right areas with the best partners. This in turn allows them to drive new customer sign-ups at pace and at scale, and to keep players coming back for more.”