DraftKings uses Kenny Rodgers song The Gambler in latest responsible gambling commercial
DraftKings has launched a new ad campaign set to Kenny Rodgers’ The Gambler in a bid to promote responsible gambling.
The 60-second commercial revolves around the lyrics of the 1978 country song, including the famous line “you got to know when to hold ’em, know when to fold ’em, know when to walk away, and know when to run,” and coincides with Responsible Gaming Month.
The commercial has been launched in time for the NCAA Basketball Tournament, dubbed March Madness, which the American Gaming Association expects to garner US$3.1 billion in wagers.
DraftKings revealed that the past three NCAA tournaments have yielded over 300 million bets for the operator, as well as a 250% year-on-year increase in bets for the women’s NCAA tournament.
The commercial, which ends with the tagline, “It’s more fun when it’s for fun,” will be featured on Fox, CBS Sports, and digital platforms like Spotify and iHeartRadio.
DraftKings Chief Marketing Officer Stephanie Sherman said, “We really believe that responsible gaming is for everyone, and we want to be investing in marketing and communications that drive awareness of this and leans into our point of view that it’s more fun when it’s for fun. We wanted the campaign to deliver on that fun and exciting social experience for our customers.”
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