Century Casinos inks BetMGM pact
Century Casinos announced on 27 May that it had signed a deal with BetMGM to be its online and retail sports betting provider in Missouri. Sports wagering in the Show-Me State goes live on December 1.
Under the terms of the “long-term” accord (its length was not disclosed), Century will get a percentage of BetMGM’s Missouri-derived revenue. An undisclosed minimum amount of the net proceeds is guaranteed.
The casino company also holds the option to open BetMGM-branded sports books at its Missouri casinos. Century owns one in Cape Girardeau and another in Caruthersville.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand,” Century Co-CEOs Peter Hoetzinger and Erwin Haitzmann, said in a statement. “This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers.”
The deal is pending approval by Missouri regulators. Two licensees unaffiliated with any casino in the state will be announced on 15 August.
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David McKee is an award-winning journalist who has three decades of experience covering the gaming industry.
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