Betr Entertainment announces renewed PointsBet bid

29 April 2025 at 6:46am UTC-4
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Australian sports betting company Betr Entertainment has announced a new bid to take over rival bookmaker PointsBet.

The proposal is worth AU$360 million (US$230 million)1 AUD = 0.6385 USD
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, which is comprised of AU$260 million (US$166 million)1 AUD = 0.6385 USD
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in cash and AU$100 million (US$63.8 million)1 AUD = 0.6385 USD
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in Betr Entertainment shares.

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According to PointsBet, synergies produced by the takeover could be worth around AUD$40 million every year, which could add the value of AU$1.33 (US$1)1 AUD = 0.6385 USD
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to the shares of PointsBet shareholders.

The move comes after Betr Entertainment acquired a 19.9% interest in the company on Monday through a share purchase agreement with two of PointsBet’s most prominent investors. The company has committed to an equity-raising plan of AU$130 million (US$83.0 million)1 AUD = 0.6385 USD
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to partially fund the 19.9% holding and the buyout.

Betr Entertainment is competing against a Japanese sports entertainment group, Mixi, and has confirmed that, as the largest shareholder in PointsBet, it will vote against Mixi’s takeover proposal.

“The transaction provides a clear pathway for Betr to become the clear number four wagering player in the Australian market, within the 10-15% market share sweet spot,” Betr Entertainment CEO Andrew Menz said in a statement. “To support this goal, we have completed a detailed bottom-up build of the synergy potential and expect a prize of AU$40 million (US$25.5 million)1 AUD = 0.6385 USD
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in annual cost synergies within the first full year of ownership.”

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