Betr Entertainment announces renewed PointsBet bid

29 April 2025 at 6:46am UTC-4
Email, LinkedIn, and more

Australian sports betting company Betr Entertainment has announced a new bid to take over rival bookmaker PointsBet.

The proposal is worth AU$360 million (US$230 million)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
, which is comprised of AU$260 million (US$166 million)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
in cash and AU$100 million (US$64 million)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
in Betr Entertainment shares.

Article continues below ad
GLI

According to PointsBet, synergies produced by the takeover could be worth around AUD$40 million every year, which could add the value of AU$1.33 (US$0.85)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
to the shares of PointsBet shareholders.

The move comes after Betr Entertainment acquired a 19.9% interest in the company on Monday through a share purchase agreement with two of PointsBet’s most prominent investors. The company has committed to an equity-raising plan of AU$130 million (US$83 million)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
to partially fund the 19.9% holding and the buyout.

Betr Entertainment is competing against a Japanese sports entertainment group, Mixi, and has confirmed that, as the largest shareholder in PointsBet, it will vote against Mixi’s takeover proposal.

Article continues below ad
G2E web email

“The transaction provides a clear pathway for Betr to become the clear number four wagering player in the Australian market, within the 10-15% market share sweet spot,” Betr Entertainment CEO Andrew Menz said in a statement. “To support this goal, we have completed a detailed bottom-up build of the synergy potential and expect a prize of AU$40 million (US$26 million)1 AUD = 0.6385 USD
2025-04-29Powered by CMG CurrenShift
in annual cost synergies within the first full year of ownership.”

CiG Insignia
Locations:
Verticals:
Sectors: